本书专门针对工商管理类专业的学生编写。全书共10个单元,每个单元又分为开篇**内容提示、导入问题、课文与综合练习、阅读理解、写作、语法、轻松阅读等模块,在传授专业英语知识的同时注重开发和培养学生的英语应用能力,突出“实用为主,够用为度”的原则。
本书内容选材新颖,题材广泛,无论是课文还是练习,都注重选择*新的英语材料。课文篇幅短小、实用,生动活泼,努力使英语学习寓于趣味性、娱乐性之中,使得学生在课堂学习和课后自学都不会觉?枯燥乏味。
本书可作为高职高专院校工商管理类专业的专业英语课程教材,也可供从事管理等相关工作的从业人员参考使用。

前言
Unit 1
Passage: Vocational Education in Germany
Reading for Fun: Differences between British and American Universities
Writing : Letters of Introduction
Grammar: Sentence Patterns
Unit 2
Passage: Vocational Education in China
Reading for Fun: A Regulation for Vocational Students
Writing: Letters of Congratulation
Grammar: Nouns
Unit 3
Passage: Liaoning Jidian Polytechnic
Reading for Fun: The University of Michigan
Writing: Letters of Recommendation
Grammar: Adjectives and Adverbs
Unit 4
Passage: The Role of Advertising
Reading for Fun: Advertising in America
Writing: Thank-you Letters
Grammar : Numerals
Unit 5
Passage: Differences in Corporate Communication Styles
?Reading for Fun: When East Meets West
Writing: Letters of Complaint/Claim
Grammar: Modal Verbs
Unit 6
Passage: E-commerce
Reading for Fun: E-business Investments
Writing: Letters of Reservation
Grammar: Disjunctive Questions
Unit 7
Passage : B2B
Reading for Fun: The Growing of E-commerce
Writing : Letters of Confirmation
Grammar: Exclamations and Emphasized Structures
Unit 8
Passage : Multi-model Transport
Reading for Fun: The Multinational Corporation
Writing: Abstracts
Grammar: Object Clauses
Unit 9
Passage : Warehousing
Reading for Fun: Customers in the Digital World
Writing : Agendas
Grammar: Adverbial Clauses I
Unit 10
Passage: The Key to Success for Business
Reading for Fun : Howard Schultz : The Star of Starbucks
Writing : Certificates
Grammar: Adverbial Clauses II
Appendix Chinese Translations and Reference Keys
参考文献