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商务英语精读(第一册)

  • 作者:张中宁
  • 出版社:首都经济贸易大学出版社
  • ISBN:9787563820009
  • 出版日期:2012年07月01日
  • 页数:205
  • 定价:¥25.00
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    内容提要
    《高等院校商务英语专业核心课精品系列教材:商务英语精读(第1册)》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线,内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。 商务英语精读-**册_张中宁_首都经济贸易大学出版社_
    目录
    Unit 1 Introduction to Business
    Section One:BusinessCommunications
    Greetings and Introductions
    Section Two:Text
    What is Business
    Section Thtee:Exercises
    Section Four:Biz Fueling Station
    Section Five:Business Reading
    International Business
    Unit 2 Basic Operations of Business
    Section One:BusinessCommunications
    Accepting an Invitation
    Section Two:Text
    Basic Operations of Business
    Section Three:Exercises
    Section Four:Biz Fueling Station
    Section Five:Business Reading
    HOW to Start a Small Business?
    Unit 3 History of Business Development
    Section One:BusinessCommunications
    Declining an Invitation
    Section Two:Text
    Early Development of Business
    Section Throe:Exercises
    Section Four:Biz Fueling Station
    Section Five:Business Reading
    Brief History of International Business
    Unit 4 Current Business Position of China
    Section One: Business Communications
    Arranging for an Airline Travel
    Section Two: Text
    Business Environment of China
    Section Three: Exercises
    Section Four: Biz Fueling Station
    Section Five: Business Reading
    Foreign Trade Volume, Surplus Hit Records
    Unit 5 Fundamentals of International Trade
    Section One: Business Communications
    Checking in at an Airport
    Section Two: Text
    Reasons for International Trade
    Section Three: Exercises
    Section Four: Biz Fueling Station
    Section Five: Business Reading
    Rationale for International Business
    Unit 6 Classical Trade Theories
    Section One: Business Communications
    Going Through the Customs
    Section Two: Text
    The Theory of Absolute Advantage
    Section Three: Exercises
    Section Four: Biz Fueling Station
    Section Five: Business Reading
    The Theory of Comparative Advantage
    Unit 7 New Trade Theories
    Section One: Business Communications
    Meeting at the Airport
    Section Two: Text
    The Competitive Advantage of Nations
    Section Three: Exercises
    Section Four: Biz Fueling Station
    Section Five: Business Reading
    The Theory of International Investment
    Unit 8 International Financial Market
    Section One: Business Communications
    On the Way to the Hotel
    Section Two: Text
    Market for Currencies
    Section Three: Exercises
    Section Four: Biz Fueling Station
    Section Five: Business Reading
    The Chinese Foreign Exchange System
    Unit 9 International Banking
    Section One: Business Communications
    Registration at the Hotel
    Section Two: Text
    History of Banking
    Section Three: Exercises
    Section Four: Biz Fueling Station
    Section Five: Business Reading
    The World Bank
    KEY TO EXERCISES
    附录一 全国国际商务英语考试(一级)大纲
    附录二 全国国际商务英语考试(一级)样题
    附录三 全国国际商务英语考试(一级)样题参考答案
    附录四 全国国际商务英语考试(一级)样题听力原文
    编辑推荐语
    《高等院校商务英语专业核心课精品系列教材:商务英语精读(第1册)》在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,《高等院校商务英语专业核心课精品系列教材:商务英语精读(第1册)》把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。

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