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跨文化商务沟通

  • 作者:庄恩平
  • 出版社:首都经济贸易大学出版社
  • ISBN:9787563818723
  • 出版日期:2011年01月01日
  • 页数:331
  • 定价:¥32.00
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    内容提要
    Part One Intercultural Awareness
    Unit 1 Language and Culture
    Unit 2 Barriers to Intercultural Communication
    Unit 3 Nonverbal Communication
    Part Two Communication Skills
    Unit 4 Different Communication Styles
    Unit 5 Presentation Skills in the Workplace
    Unit 6 Time and Culture
    Part Three Cultural Differences
    Unit 7 Understanding Japanese Culture
    Unit 8 How American and German See Each Other
    Unit 9 Guanxi and Its Chinese Culture
    Part Four Intercultural and Business
    Unit 10
    文章节选
    Part One Intercultural Awareness
    Unit 1 Language and Culture
    Unit 2 Barriers to Intercultural Communication
    Unit 3 Nonverbal Communication
    Part Two Communication Skills
    Unit 4 Different Communication Styles
    Unit 5 Presentation Skills in the Workplace
    Unit 6 Time and Culture
    Part Three Cultural Differences
    Unit 7 Understanding Japanese Culture
    Unit 8 How American and German See Each Other
    Unit 9 Guanxi and Its Chinese Culture
    Part Four Intercultural and Business
    Unit 10 Intercultural Conflict Management
    Unit 11 Cross-Cultural Marketing
    Unit 12 Intercutlural Team Building
    Unit 13 Intercultural Negotiation
    Part Five Intercultural Competence
    Unit 14 Managing Challenges in the Intercultural Workplace
    Unit 15 The Need for Intercultural Business Communication Competence
    Unit 16 Intercultural Training
    Suggested Answers
    目录
    Part One Intercultural Awareness
    Unit 1 Language and Culture
    Unit 2 Barriers to Intercultural Communication
    Unit 3 Nonverbal Communication
    Part Two Communication Skills
    Unit 4 Different Communication Styles
    Unit 5 Presentation Skills in the Workplace
    Unit 6 Time and Culture
    Part Three Cultural Differences
    Unit 7 Understanding Japanese Culture
    Unit 8 How American and German See Each Other
    Unit 9 Guanxi and Its Chinese Culture
    Part Four Intercultural and Business
    Unit 10 Intercultural Conflict Management
    Unit 11 Cross-Cultural Marketing
    Unit 12 Intercutlural Team Building
    Unit 13 Intercultural Negotiation
    Part Five Intercultural Competence
    Unit 14 Managing Challenges in the Intercultural Workplace
    Unit 15 The Need for Intercultural Business Communication Competence
    Unit 16 Intercultural Training
    Suggested Answers
    编辑推荐语
    Part One Intercultural Awareness
    Unit 1 Language and Culture
    Unit 2 Barriers to Intercultural Communication
    Unit 3 Nonverbal Communication
    Part Two Communication Skills
    Unit 4 Different Communication Styles
    Unit 5 Presentation Skills in the Workplace
    Unit 6 Time and Culture
    Part Three Cultural Differences
    Unit 7 Understanding Japanese Culture
    Unit 8 How American and German See Each Other
    Unit 9 Guanxi and Its Chinese Culture
    Part Four Intercultural and Business
    Unit 10 Intercultural Conflict Management
    Unit 11 Cross-Cultural Marketing
    Unit 12 Intercutlural Team Building
    Unit 13 Intercultural Negotiation
    Part Five Intercultural Competence
    Unit 14 Managing Challenges in the Intercultural Workplace
    Unit 15 The Need for Intercultural Business Communication Competence
    Unit 16 Intercultural Training
    Suggested Answers

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