本书专为帮助英语学习者增进听、说、读技巧,同时扩充相关词汇并体验地道英语口语而设计。全书内容充实,涉及商务活动的各个方面,旨在提高学习者在商务环境中英语交际和运用的能力。本书具有流行、地道、鲜活、真切、日常、精干六大特点,通过一个个真实场景下的鲜活对话和实用句型,使读者在领略商务场景的同时,掌握英语*实用、*时尚的表达方法。

Part 1 商务接待Business Reception
Unit 1 问候寒喧
Greetings
Unit 2 相互介绍
Intrductions
Unit 3 邀请客户
Making an Invitation
Unit 4 休闲待客
Relaxation
Unit 5 公司访问
Company Tour
Unit 6 送别客户
Seeing Off
Part 2 市场营销Marketing
Unit 1 市场调查
Market Investigation
Unit 2营销战略
Marketing Strategy
Unit 3 商品展会
Trade Show
Unit 4 产品促销
Product Promotion
Unit 5 广告创意
Advertisement
Part 3 商务谈判Business Negotiation
Unit 1 建立业务关系
Establishing Business
Relations
Unit 2 询盘
Inquiry
Unit 3 报盘与还盘
Offer and Counter—Offer
Unit 4 价格问题
On Price
Unit 5 折扣与佣金
Discount and Commission
Unit 6 付款方式
Pavment Terms
Unit 7 订购货物
Placing an 0rder
Unit 8 签订合同
Signing the Contract
Unit 9 货物保险
Insurance
Unit 10 包装与装运
Packing and Delivery
Unit 11 货物质量
Quality of Goods
Unit 12 商品检验
Commodity Inspection
Unit 13 通关事宜
Customs Entries
Unit 14 客诉应对
Complaints and Settle
ments-
Unit 15 招标投标
Bid and Tender
Unit 16 申请专利
Application for Patent
Part 4 贸易方式The Modes ofTrade
Unit 1 补偿贸易
Compensation Trade
Unit 2 加工贸易
Processing and Assembling
Trade
Unit 3 寄售贸易
Consignment
Unit 4 易货贸易
Barter Trade
Part 5 合资合作Joint Investment and Cooperation
Unit 1 建立合资企业
Establishing Joint Ventures
Unit 2 经济技术合作
Economic and Technological
Cooperation
Unit 3 技术转让
Technology Transfer
Unit 4 兼并与收购
Merger and Acquisition
Unit 5 代理
Agent
Part 6 商务会议Business Conference
Unit 1 会前准备
Preparations
Unit 2 会议开始
Beginning the Meeting
Unit 3 议事进行
During the Meeting
Unit 4 会议总结
Summarizing the Meeting