本教材在结构上体现了系统的专业知识体系,在内容体现了*新的内容。全书共分8个单元,每单元都附有与本课内容相关的专业知识介绍,为学生和教师提供必要的知识背景。所选内容均为*近几年的内容,有助于学生了解*新发展动态,培养看问题的国际化视角。
另外,本教材还设计了多样化的练习,不仅包括阅读理解问题,还包括选词填空、难句翻译、猜词练习及讨论题,有利于学生更透彻、更深入地理解课文;练习中所选例句都是在专业语境下的语言,有助于拓展学生的阅读范围。阅读技巧被融入文章阅读和讲解之中,阅读之中设计问题,让学生带着问题阅读,提高阅读效率。

Part Ⅰ Tourism Economy
Unit 1 It's Not Easy Skiing Green
Unit 2 The Vacation Recession
Part Ⅱ Tourism Development
Unit 3 Ecotourism in Guyane
Unit 4 Tourism and Poverty
Part Ⅲ Tourism Marketing
Unit 5 A Taste of Dubai
Unit 6 Mexico's Tourism Turnaround
Part Ⅳ Tourism Management
Unit 7 Your 2010 Survival Guide
Unit 8 Event Planners Expanding Use Of Digital Marketing Tools
Part Ⅴ Tourism Culture
Unit 9 Three Faces of Rome
Unit 10 Scotland--Its Whiskies and Festivals
Part Ⅵ Tourism Geographic
Unit 11 Eye on Europe:Discovering the "New" Old World
Unit 12 Beaming Bali, Indonesia: Cycling the Balinese Path to Happiness
Part Ⅶ Tourism and Society(Tourism Impact)
Unit 13 Searching for Shangri-La
Unit 14 Baja, Land of Drug Wars, Tries to Draw Tourists
Part Ⅷ Tourism Organizations
Unit 15 PATA's Bali Challenge
Unit 16 Binding UNWTO to Concrete Measures--Climate Change and Tourism
Keys to Exercises