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国际商务英语函电(第二版)
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国际商务英语函电(第二版)

  • 作者:梁晓玲
  • 出版社:对外经济贸易大学出版社
  • ISBN:9787811347067
  • 出版日期:2010年08月01日
  • 页数:251
  • 定价:¥26.00
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    内容提要
    它不仅反映着社会发展的要求,同时在某种程度上还直接决定着受教育者的培养质量,因而,世界各国都非常注重教材的开发和建设。但目前,我国职业教育教学和管理模式受传统教育思想和教育模式的影响较深,以能力为本位的教育观念还未能在教学领域完全形成,课程改革和教材开发还远远满足不了形势发展对高职教育的要求。因此,要适应21世纪知识经济时代发展和我国现代化建设的要求,高等职业教育必须加快课程体系改革和教材建设的步伐,建立符合时代特征和具有我国特色的职业教育新思想、新模式、新课程体系。有鉴于此,对外经济贸易大学出版社为适应教育发展的新形势,并努力推动高职高专院校的教材建设,委托我们组织全国职业院校的教师及具有企业工作经验的业务骨干,编写这套2l世纪高职高专新概念(财经类)系列教材。本系列教材暂包括国际贸易、会计、市场营销、经贸英语、旅游管理、物流管理、电子商务等10大专业以及基础科目90门课程。
    目录
    Chapter Ⅰ Layout of a Business Letter
    Chapter Ⅱ ESTABLISHMENT OF BUSINESS RELATIONS
    Lesson One Self-Introduction
    Lesson Two Request for the Establishment of Business Relations
    (A) A Letter from an Importer
    (B) A Reply to the Above
    Lesson Three Credit Enquiries
    Skill Training for the Establishment of Business Relations
    Chapter Ⅲ ENQUIRIES, OFFERS AND COUNTER-OFFERS
    Lesson Four (A) A General Enquiry for Wool Material
    (B) A Reply to the Above
    Lesson Five A Specific Enquiry
    Lesson Six A Non-Firm Offer
    Lesson Seven A Counter-Offer
    Skill Training for Enquiries, Offers and Counter-Offers
    Chapter Ⅳ CONCLUSION OF BUSINESS
    Lesson Eight An Order
    Lesson Nine (A) A Repeat Order
    (B) Declining a Repeat Order
    Lesson Ten (A) Sending a Sales Confirmation
    (B) A Counter-Signature Letter
    Skill Training for the Conclusion of Business
    Chapter Ⅴ PAYMENT
    Lesson Eleven Asking for D/P
    Lesson Twelve Declining D/A
    Lesson Thirteen (A) Modifying Terms of Payment
    (B) A Reply
    Skill Training for Payment
    Chapter Ⅵ Establishment of, Extension of and Amendment to L/C
    Lesson Fourteen (A) Urging the Establishment of L/C
    (B) A Reply
    Lesson Fifteen Asking for the Extension of L/C
    Lesson Sixteen
    Asking for L/C Amendment (1)
    Lesson Seventeen Asking for L/C Amendment (2)
    Skill Training for the Establishment of, Extension of and Amendment to L/C
    Chapter Ⅶ Shipment
    Lesson Eighteen (A) Urging Shipment (1)
    (B) A Reply (1)
    (C) Urging Shipment (2)
    (D) A Reply (2)
    Lesson Nineteen (A) Asking for Transshipment and Partial Shipment
    (B) A Reply
    Lesson Twenty Information on Container Service
    Letter (A)
    Letter (B)
    Skill Training for Shipment
    Chapter Ⅷ Packing
    Lesson Twenty-One Packing Requirement
    Lesson Twenty-Two Inner Packing
    Lesson Twenty-Three Outer Packing
    Skill Training for Packing
    Chapter Ⅸ Insurance
    Lesson Twenty-Four Asking for CFR Terms
    Lesson Twenty-Five Asking the Seller to Cover Insurance
    Lesson Twenty-Six Insurance Clause
    Skill Training for Insurance
    Chapter X Complaints and Claims ;
    Lesson Twenty-Seven Complaints of Wrong Goods Delivery
    Lesson Twenty-Eight (A) Claim for Short Weight
    (B) A Reply——Settlement of the Claim
    Lesson Twenty-Nine (A) Claim for Improper Packing
    (B) Declining the Claim
    Skill Training for Complaints and Claims
    Chapter Ⅺ Agency
    Lesson Thirty (A) Asking for Sole Agency
    (B) An Unfavorable Reply
    Lesson Thirty-One A Favorable Reply to the Request for Sole Agency
    Lesson Thirty-Two Sole Agency Agreement
    Skill Training for Agency
    Chapter Ⅻ Other International Business Activities
    Lesson Thirty-Three Joint Venture
    Lesson Thirty-Four Compensation Trade
    Lesson Thirty-Five Investment in China
    (A) Inquiring about Preferential Treatment
    (B) A Reply
    Lesson Thirty-Six
    Bidding
    Skill Training for Other International Business Activities
    Appendixes
    Fax
    E-mail
    Telex
    Vocabulary
    参考书目

    与描述相符

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