《战略管理精要(第4版)》内容简介:挖掘精炼。有效的战略管理资源!《战略管理精要》(第4版)检验了在公司竞争领域成功的管理过程、环境和执行。这一版本精炼的内容与现今的课程讲授保持一致。当然,传统的经济过程模型、基于资源的模型以及股东理论本版仍然保留着。精要版给予师生选择的自由,这种客户订制版是理想的教学工具。精要版新的内容包括全球竞争范围的战略化、新增的全球化挑战以及更多的伦理主题。这一精要版的特点是:采取更有效的方法,以给课程、实践训练和相关阅读留出时间。课文内容利用了更多的战略管理过程模式。以领先企业的实例来说明开发决策制定和分析技术的全球化主要观点。每一章以“聚焦战略”开始,以“关键点综述”结尾来帮助学生学习。

1.The Strategic Management Process
　What is Strategic Management？
　Alternative Perspectives on Strategy Development
　Strategic Thinking
　Key Points Summary
　References
2.TheExternalEnvironment
　The Broad Environment
　The Task Environment
　Global Business Environments
　Key Points Summary
　References
3.Organizational Resources and Competitive Advantage
　The Strategic Value of Internal Resources and Capabilities
　Human Resources 1.The Strategic Management Process
　What is Strategic Management？
　Alternative Perspectives on Strategy Development
　Strategic Thinking
　Key Points Summary
　References
2.TheExternalEnvironment
　The Broad Environment
　The Task Environment
　Global Business Environments
　Key Points Summary
　References
3.Organizational Resources and Competitive Advantage
　The Strategic Value of Internal Resources and Capabilities
　Human Resources
　Physical Resources
　Financial Resources
　Knowledge and Learning Resources
　General Organizational Resources
　ResourceAnalysis and the DevelopmentofStrategy
　Key Points Summary
　References
4.Strategic Direction
　Influences OD Strategic Direction
　OrganizationalMission andVisionStatements
　Business Definition
　Organizational Values and Purpose
　KeyPefints Summary
　References
5.Business-Level Strategies
　Growth Strategias
　Competitive Strategies
　Strategies in an International Context
　Changes in Strategy Over Time
　Key Points Summary
　References
6.Corporate Strategies
　Development of Corporate Strategy
　Diversification Methods
　Portfolio Management
　Key Points Summary
　References
7.Strategy Implementation
　Leadership
　Organization Culture and Energy
　Functional Strategies
　Executing Global Strategies
　Organizational Structure
　Xey Points Summary
　References
8.Strategic Controland
　Restructuring
　Strategic Control Systems
　Strategic Restructuring
　The Challenge of the Future
　Key Points Summary
　References
AppendixmPreparing a Strategic Analysis
　Structuring an Environmental Analysis
　Structuring an Organizational Analysis
　Developing a Strategic Plan
　A Note to Students