课文均选自近几年欧美**出版的管理类英文原著,语言地道,覆盖面全。本教材可供各类大专院校中的企业管理、经济管理、财务管理、人力资源管理、电子商务等专业的本科生和研究生(包括MBA和EMBA)使用。此外,也可作为从事经济和管理的各界人士掌握管理学知识,提高专业语言技能的自学教材和参考书使用。

Unit 1 Introduction to Scientific Management
Additional Reading
The Scientific Method and Model Classification
Unit 2 Skills of an Effective Administrator
Additional Reading
Management and leadership
Unit 3 Maximizing Shareholder Wealth as the Primary Goal-Foundation Concept
Additional Reading
Maximization of Shareholder Wealth——Managerial Strategies
Unit 4 Alternative Strategies of PepsiCo
Additional Reading
Converting Strategy to Operational Reality
Unit 5 Total Quality and Management
Additional Reading
Harley-Davidson's Near Death and Quality Rebirth
Unit 6 About consumer behavior
Additional Reading
"Touchy-Feely" Research into Consumer Motivations
Unit 7 Nike: It's Not So Much the Shoes But Where They Take You
Additional Reading
Great Salespeople: Drive, Discipline, and Relationship-Building Skills
Unit 8 Logistics Management
Additional Reading
Price Competition in logistics
Unit 9 Human Resource Management: an overview
Additional Reading
Tomorrow's HR Today New Management Practices
Unit 10 Personality and Organizational Behavior
Additional Reading
Policies and Organization in the UPS
Unit 11 Performance Appraisal
Additional Reading
Establishing Balance Scorecards
Unit 12 Five Techniques for Full-cycle Cost Management
Additional Reading
Managing Operations
Unit 13 Emergency of Information System
Additional Reading
The Value and Cost of Information
Unit 14 What's Electronic Commerce?
Additional Reading
Electronic Payment
Unit 15 Type and Patterns of Innovation
Additional Reading
Going Solo and Collaboration
Unit 16 Introduction to Risk
Additional Reading
Risk Retention
Appendix I Reference Translation of Texts
Appendix II Key to the Exercise
Appendix III Tapescripts
Appendix IV Glossary