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实用英语文函写作(第二版)
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实用英语文函写作(第二版)

  • 作者:贾琰 程欣
  • 出版社:化学工业出版社
  • ISBN:9787122079091
  • 出版日期:2010年05月01日
  • 页数:227
  • 定价:¥28.00
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    内容提要
    本书共分为十五个单元。**和第二单元介绍了商务英语信函的写作基本要求,包括商务信函的结构、格式、版面要求、信封的写法、撰写商务信函的礼貌原则及写作技巧。第三到第十一单元为具体商务信函写作,其中涉及建立业务关系、询问资信情况、询盘与报盘、还盘与反还盘、订单与确认、各种支付方式、合同与修改信用证、包装、装运、保险、索赔与理赔。第十二单元到第十五单元为一般商务文书写作,包括电子商务(Email and Fax),备忘录、五种不同商务报告、调查报告;各种便条及通知;邀请卡及邀请函;简历及申请函。《实用英语文函写作(第2版)》提供大量实例及练习,同时提供了练习答案。
    目录
    Unit One Business Letter Writing 1
    Part I General Introduction 1
    Part Ⅱ Structure of Business Letters 1
    1. Standard Parts of Business Letters 1
    2. Optional Parts of Business Letters 5
    3. Envelope Writing 9
    Part Ⅲ Layout of Business Letters 9
    Notes 12
    Exercises 13
    Tasks 14

    Unit Two Seven “Cs” in Letter Writing 15
    Part I General Introduction 15
    1. Courtesy 15
    2. Conciseness 16
    3. Clarity 17
    4. Completeness 18
    5. Concreteness 18
    6. Correctness 19
    7. Consideration 19
    Part Ⅱ Technical Writing 20
    1. Gather Information 20
    2. Define the Reader 20
    3. Define the Purpose 21
    4. Using Pyramid Writing Technique 21
    Notes 22
    Exercises 22
    Tasks 23

    Unit Three Establishment of Business Relations 24
    Part I General Introduction 24
    1. Channels for Establishing Business Relations 24
    2. Writing Requirements 24
    Part Ⅱ Sample Letters 25
    Notes 32
    Useful Sentences 34
    Exercises 35
    Tasks 37

    Unit Four Credit Inquiry 38
    Part I General Introduction 38
    1. Channels for Making Credit Inquiry 38
    2. Writing Requirements 39
    Part Ⅱ Sample Letters 39
    Notes 44
    Useful Sentences 44
    Exercises 45
    Tasks 46

    Unit Five Enquiry and Reply 47
    Part I General Introduction 47
    1. General Enquiry and Specific Enquiry 47
    2. Writing Requirements 47
    Part Ⅱ Sample Letters 48
    Notes 53
    Useful Sentences 54
    Exercises 55
    Tasks 57

    Unit Six Offers and Counter Offers 58
    Part I General Introduction 58
    1. Offer 58
    2. Offer without Engagement (non-firm offer) 58
    3. Firm Offer 59
    4. Counter-offer 59
    5. Two Ways of Writing Offer Letters 59
    6. Writing Requirements 59
    Part Ⅱ Sample Letters 60
    Notes 66
    Useful Sentences 67
    Exercises 69
    Tasks 72

    Unit Seven Acceptance and Orders 74
    Part I General Introduction 74
    1. Confirmation of Acceptance 74
    2. Placing Orders 74
    3. Writing Requirements 74
    Part Ⅱ Sample Letters 75
    Notes 80
    Useful Sentences 81
    Exercises 82
    Tasks 85

    Unit Eight Payment 87
    Part I General Introduction 87
    1. The Modes of Payment in International Trade 87
    2. Remittance 87
    3. Collection 88
    4. Letter of Credit 88
    5. Establishment of a Letter of Credit 89
    6. Letter of Credit Amendment 89
    7. Writing Requirements 90
    Part Ⅱ Sample Letters 91
    Notes 96
    Useful Sentences 98
    Exercises 99
    Tasks 102

    Unit Nine Packing and Shipment 104
    Part I General Introduction 104
    1. Packing 104
    2. Shipment 106
    3. Writing Requirements 106
    Part Ⅱ Sample Letters 107
    Notes 110
    Useful Sentences 113
    Exercises 114
    Tasks 117

    Unit Ten Insurance 118
    Part I General Introduction 118
    1. Marin Insurance 118
    2. Parties of the Insurance 119
    3. Main Insurance Coverage 119
    4. The Procedure for Making Insurance 119
    5. Writing Requirements 119
    Part Ⅱ Sample Letters 120
    Notes 122
    Useful Sentences 124
    Exercises 125
    Tasks 127

    Unit Eleven Complains and Claims 128
    Part I General Introduction 128
    1. Kinds of Complaints 128
    2. Making a Claim 128
    3. Adjusting a Claim 129
    4. Writing Requirements 129
    Part Ⅱ Sample Letters 130
    Notes 133
    Useful Sentences 134
    Exercises 136
    Tasks 139

    Unit Twelve Communication through Electronic Media 140
    Part I Email 140
    1. General Introduction 140
    2. Characteristic of Email 140
    3. Email Netiquette 141
    4. Email Format 141
    5. Writing Requirements 142
    6. Samples 142
    Notes 144
    Exercises 145
    Tasks 145
    Part Ⅱ Fax 145
    1. Advantages of Fax 145
    2. Structure of Fax 146
    3. Writing Requirements 146
    4. Samples 147
    Notes 149
    Exercises 150
    Tasks 150

    Unit Thirteen Writing Business Reports 151
    Part I Memos 151
    1. General Introduction 151
    2. Writing Strategy 152
    3. Components of Memos 152
    4. Three Main Kinds of Memos 154
    5. Samples 155
    Notes 157
    Exercises 157
    Tasks 158
    Part Ⅱ Informal Reports 158
    1. General Introduction 159
    2. Five Kinds of Informal Reports 159
    3. Report Formats 159
    4. Writing Requirements 160
    5. Samples 160
    Notes 163
    Exercises 163
    Tasks 164
    Part Ⅲ Investigation Report 164
    1. General Introduction 164
    2. The Parts of Investigation Report 164
    3. Samples 165
    Notes 166
    Exercises 166
    Tasks 167

    Unit Fourteen Notes and Messages 168
    Part I Notes and Messages 168
    1. General Introduction 168
    2. Layout of Notes 168
    3. Guideline for Writing Notes 168
    4. Kinds of Notes 168
    5. Samples 170
    Notes 173
    Exercises 173
    Part Ⅱ Invitation Cards and Letters 174
    1. General Introduction 174
    2. Parts of Invitation Letters 176
    3. Kinds of Invitation Cards and letters 176
    4. Samples 177
    Notes 185
    Exercises 185
    Tasks 186

    Unit Fifteen Writing Persuasive Résumé and Covering Letters 187
    Part I Résumé 187
    1. General Introduction 187
    2. Components of a Résumé 187
    3. Types of Résumé 189
    4. Writing Requirements 189
    5. Samples 189
    Part Ⅱ Covering Letters 197
    1. General Introduction 197
    2. Types of Covering Letters 197
    3. Writing Requirements 197
    4. Samples 198
    Notes 200
    Exercises 201
    Tasks 202
    Keys to Exercises 203
    参考文献 228

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