本书共分10个单元。每个单元涉及电子商务的一个主题,主要包括电子商务的基本概念、电子市场的基本架构、B2C电子商务、B2B电子商务、电子商务中的客户行为及客户服务等。

unit 1 brief introduction to e-commerce
text
the emergence of e-commerce
supplementary reading 1
e-commerce in china
supplementary reading 2
amazon--before and after
supplementary reading 3
should e-commerce be taxed like any other commerce
参考译文
unit 2 e-commerce market mechanism
text
electronic marketplaces
supplementary reading 1 ebay--the juggernaut of e-marketplaces
supplementary reading 2