本书内容体现了三个突出特点:一是内容从实际出发,根据外贸业务员在日常业务中需要使用邮件与客户沟通的场合,分8个模块介绍英语函电的实用表达方法,即建立贸易联系、样品费用、价格商谈、包装、付款方式、装船通知、申诉、出货,其中每个模块又根据各自不同的情况或是活动步骤分别介绍:二是运用实际案例,形象展示业务员与客户间的邮件往来,并针对不同的业务活动总结出写作技巧和要点;三是邮件范例实用性极强,有些只要稍加变动即可作为**模板使用,起到工具书的效果。 本书贴近实际,浅显易懂,是外贸业务员进行邮件沟通的实务书。

unit 1 establishing business relations建立贸易关系
1.self introduction
2.contact customer after the fair
3.enquiry from customer
4.take the information from other colleagues
5.contact customer by b2b web information
unit 2 sample charges样品费用
sample 1 customer ask for samples to send by fedex
sample 2 customer refuse to pay sample charges
sample 3 customer ask for more free samples
unit 3 price bargain价格商谈
1.new price request for repeat order
2.customer request for lower price
3.selling price increasing for sale
unit 4 package包装
sample 1 lables and giftbox revisation and confirmation
sample 2 dvd player artwork design revisation and confirmation
unit 5 payment term付款方式
sample 1 order confirmation
sample 2 payment negotiation
sample 3 skills on payment term discussion
sample 4 l/c 60 days confirmation
unit 6 shipment advice装船通知
sample 1 confirm shipping details
sample 2 confir