为了响应双语教学的号召，培养复合型旅游管理人才，现根据近几年国内外专业书籍和期刊，针对旅游管理专业的学生及相关部门的培训编写了本书。本书介绍了当今酒店管理的相关知识，主要涉及酒店管理的新观念、新思路和新做法，酒店各主要部门的运作流程、具体管理内容。旨在帮助学生了解酒店管理和各环节，同时提高英语应用能力，通过动手实践和运用互联网信息，更快地了解国际酒店业的发展动向和有关的学术研究。

CHAPTER 1 Introduction
1. Travel in History
2. The Transportation Revolution
3. About Hospitality Industry
CHAPTER 2 Service Makes Kifference
1. What Is Service?
2. Characteristics of Services
3. Strategic Planning
4. The Strategic Service Vision
5. Keys to Delivering Good Service
CHAPTER 3 Understanding the World of Hotels
1. Hotel Industry
2. Hotel Guests
3. Hotel Categories
CHAPTER 4 Hotel Organization
1. How Is a Hotel Organized?
2. Revenue Centers
3. Cost Centers
CHAPTER 5 Managing and Leading Hospitality Enterrpises
1. A Manager's Job
2. The Importance of Leadership
Appendix Eight Managerial/Leadership Roles
CHAPTER 6 Managing Human Resources
1. Labor Trends
2. Human Resources Programs
CHAPTER 7 Marketing Hospitality
1. The Marketing Concept
2. Sales Management
3. Advertising
4. Public Relations
5. Sales Promotion
CHAPTER 8 Hotel Contracts and Agreement
1. Development of Hotel Chains
2. Franchising Is Big Business
3. Why Management Companines Exist
4. Management Contracts
5. Joint Venture
6. Hotel Consortia
CHAPTER 9 Cost Control
1. Costing Concept
2. The Impact of Cost Structure on Profitability
CHAPTER 10 Globa Competition and the Future
1. Long-term Tourism Growth Trends
2. Tourism Grwth in Asia and the Pacific
3. Technolgy and Automation
4. Tourism and the Environment
5. Mergers, Acquisitions, Cooperative Arragements
Appendix1
Appendix2
Reference Books

为了响应双语教学的号召，培养复合型旅游管理人才，现根据近几年国内外专业书籍和期刊，针对旅游管理专业的学生及相关部门的培训编写了本书。本书介绍了当今酒店管理的相关知识，主要涉及酒店管理的新观念、新思路和新做法，酒店各主要部门的运作流程、具体管理内容。旨在帮助学生了解酒店管理的各环节，同时提高英语应用能力，通过动手实践和运用互联网信息，更快地了解国际酒店业的发展动向和有关的学术研究。...