旅游活动无论是在中国还是在其他**都自古有之,到21世纪的今天,旅游业已经成为世界各国国民经济的重要组成部分,是世界上发展势头*强劲的产业之一,也是现代人日常生活的重要组成部分。
旅游是一种涉及社会、经济、文化等众多层面的综合现象,对它的了解有助于全方位地把握旅游的实质和实现旅游业的可持续发展。
编写本书的目的在于在为旅游专业或非旅游专业的学生或职场人士提供有关旅游学的基本理论知识,并用其来指导旅游实践,这是本书与其他重在介绍旅游常识、旅游常用词汇与表达法等书籍的根本不同之处,也是本书的特色之一。本书内容大都取材于英国、美国、澳大利亚、新西兰等**的原始材料,语言地道,因此也可以帮助读者在了解旅游学理论的同时学习英语语言。
本书内容主要包括8个章节:An Introduction to Tourism;Tourists and Tourist Motivation;Touism Resources;The Tourism Industry;Tourism Organizations;Tourism Marketing The Impacts of Tourism;Susta

Chapter 1 An introduction to Toulism
1.1 Defining Tourism
1.2 Types of Tourism
1.3 The Historical Development of Tourism
Chapter 2 Tourists and Toulist Motivation
2.1 Defining Tourists
2.2 Types of Tourists
2.3 Tourist Motivation and Behavior
Chapter 3 Tourism Resources
3.1 Types of Tourism Resources
3.2 Planning and Development of Tourism Resources
3.3 Protection of Tourism Resources
Chapter 4 Tile Tomism industry
4.1 Travel Agency
4.2 Hospitality
4.3 Transportation
4.4 Attractions and Amenities
Chapter 5 Tourism Organizations
5.1 International Tourism Organizations
5.2 Regional Tourism Organizations
5.3 National Tourism Organizations
Chapter 6 Tourism Marketing
6.1 Defining Marketing and Understanding Consumers
6.2 Designing Marketing Strategy and Marketing Mix
6.3 Extending Marketing
Chapter 7 The Impacts of Tourism
7.1 The Economic Impacts of Tourism
7.2 The Socio-Cultural Impacts of Tourism
7.3 The Environmental Impacts of Tourism
Chapter 8 Sustainable Tourism
8.1 The Concept of Sustainable Tourism
8.2 The Practice of Sustainable Tourism
8.3 The Future Direction of Tourism

中国大学英语教学改革的方向
中国社会经济发展的必然要求