本书是《MBA核心课程精选教材·英文影印版》系列之一,《MBA核心课程精选教材·英文影印版》集合了美国经济学界和管理学界各个学科领域专家的权威巨著,经过北京大学光华管理学院及其他**高校知名学者的精心选编,包括了大量精深的理论指导和丰富的教学案例,真正称得上是一套优中选精的MBA教材。全套丛书基本覆盖了北京大学MBA的主修课程。包括:管理学、营销学、战略管理、管理信息系统、运作管理、人力资源管理、商务沟通、国际金融、金融管理、决策分析、货币银行学、会计学等。另外,在十几门主课的基础上又增加了几门**选修课程。
管理学入门性教材,涵盖了管理的基本原理;阐释了管理学概念和研究的实践性方法,与现实管理工作联系紧密;反映了管理与组织理论的当前趋势,介绍了本领域内的*新研究成果。 畅销性:本书作者stephen P.Robbins的著作被美国斯坦福等上千所大学和商学院用作管理教科书,同时还被中国、加拿大、澳大利亚、新西兰、新加坡、荷兰和斯堪地那维亚等**和地区的上千所大学采用为教材。 适用性:本书适合MBA、高年级本科生的管理原理、行政管理,管理与组织行为课程,也可用作各企业、公司管理人员

书摘
Every author who sits down to write a book has a set of
assumptions-either explicit or implicit--that guides what is
included and what is excluded. We want to state ours up front.
Management is an exciting field. The subject matter encompassed in
an introductory management text is inherently exciting. We're
talking about the real world. We're talking about why
StrawberryFrog is revolutionizing the international advertising
industry; how an entrepreneurial venture, Zane's Cycles, competes
so effectively against large retail chains; why companies like
Cincinnati Milacron and British Airways have achieved ISO 9000
certification to demonstrate their commitment to quality; how
Trttfresh LLC operates a virtual organization; how the leadership
of Rudy Giuliani comforted a nation; and how a lack of control
mechanisms and ethics led to the fall of corporate giants like
Enron, Adelphia, and WortdCom. A good management text should
capture this excitement. How? Through a crisp and conversational
writing style, elimination of nonessential details, a focus on
issues that are relevant to the reader, and inclusion of examples
and visual stimuli to make concepts come alive.
It's our belief that management shouldn't be studied solely
from the perspective of "top management," "billion-dollar
companies," or "U.S. corporations." The subject matter in
management encompasses everyone from the lowest supervisor to the
chief executive officer. The content should give as much attention
to the challenges and opportunities in supervising a team of five,
some of whom may be telecommutinlz, as those in directing a staff
of MBA-educated vice presidents. Similarly, not every-one wants to
work for a Fortune 500 company.Readers who are interested in
working in small businesses, entrepreneurial ventures, or
not-for-profit organizations should fi
……

**部分 介绍
**章 管理者与管理
历史模块当前管理实践的历史根源
第二章 当前经济形势下的管理
第二部分 计划
第三章 计划的基础
……

本书是《MBA核心课程精选教材·英文影印版》系列之一,《MBA核心课程精选教材·英文影印版》集合了美国经济学界和管理学界各个学科领域专家的权威巨著,经过北京大学光华管理学院及其他**高校知名学者的精心选编,包括了大量精深的理论指导和丰富的教学案例,真正称得上是一套优中选精的MBA教材。全套丛书基本覆盖了北京大学MBA的主修课程。包括:管理学、营销学、战略管理、管理信息系统、运作管理、人力资源管理、商务沟通、国际金融、金融管理、决策分析、货币银行学、会计学等。另外,在十几门主课的基础上又增加了几门**选修课程。