本书共有12个单元,系统、全面地介绍了电子商务的基础知识,对其中关键的电子商务术语均给出了注释。每个单元包括电子商务专业词汇和专业文章,专业文章来自国外文献,每个单元后面附有单词,文中的一些较难语句附有必要的注释。
本书适合普通本科及高职院校商务英语专业、电子商务专业、外贸专业的学生使用,也可供网络、商贸人员参考。

1 A Overview of E-commerce
1.1 Introduction to Electric Commerce
1.2 The Development of Electronic Commerce
1.3 The Dot-Corn Boom, Bust, and Rebith
1.4 The Second Wave of Electronic Commerce
1.5 Case: Amazon.corn
阅读材料:电子商务英语词的特点
2 Internet and WWW
2.1 The Intemet and the World Wide Web
2.2 Packet-switched Networks
2.3 Intemet Protocols
2.4 Markup Languages and the Web
2.5 Intranets and Extranets
2.6 Intemet Connection Options
阅读材料:商务英语电子邮件的写作
3 Selling on the Web
3.1 Revenue Models
3.2 Can Google Crack the Mobile Advertising Nut
阅读材料:“创新组合”词汇的翻译
4 Marketing on the Web
4.1 Web Marketing Strategies
4.2 Advertising on the Web
4.3 E-mail Marketing
4.4 Online Ad Targeting: From Maximize to Optimize
4.5 If You Don't Have Customers' Trust, You Won't Get 'Iheir Money
4.6 Making Online Shopping More Social
阅读材料:电子商务英语的记忆方法
5 E-commerce Web Site Design Models
5.1 Introduction
5.2 Background
5.3 Web Site Design Strategy
5.4 E-commerce Web Site Design Models
5.5 Summary
阅读材料:电子商务专门用途英语的语言特点及汉译技巧
6 Web Site Design Approach
6.1 Introduction
6.2 Literature Review
6.3 Methodology
6.4 Conclusions
阅读材料:电子商务英语写作中的语气分析
7 Onsale Company
7.10male Introduction
7.2 Company Background
……
8 Dell Online
9 The Environment of Electoric Commerce
10 Electronic Commerce Secruity
11 Payment Systems for Electronic Commerce
12 Planning for Electronic Commerce
参考文献