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新剑桥商务英语(高级版)词汇用法
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新剑桥商务英语(高级版)词汇用法

  • 作者:比尔·马斯卡尔
  • 出版社:人民邮电出版社
  • ISBN:9787115138910
  • 出版日期:2005年11月01日
  • 页数:133
  • 定价:¥45.00
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    内容提要
    《新剑桥商务英语词汇用法(**)》内容简介:Business Vocabulary in Use Advanced, a new addition to the bestselling English Vocabulary in Use titles, is suitable for Upper intermediate and Advanced level learners of business English. Primarily designed as a self-study reference and'practice book, it can also be used for classroom work and one-to-one lessons. The book consists of 50 units and follows the highly successful format of the English Vocabulary in Use range with presentation material on the left-hantt 'page a
    目录
    INTRODUCTION
    THE HUMAN DIMENSION
    1 Word of work
    2 Managemetn style 1
    3 Managemetn style 2
    4 Employment and employability
    5 Flexibilit and inflexibility
    6 Work—life balance
    7 Managing talent
    8 Team building
    9 The right skills
    QUALITY
    10 What is quality?
    11 Quality standards
    12 TQM and JIT
    13 Quality and people
    14 The management of change
    15 Striving for perfection
    16 Strategic thinking
    17 Competition
    18 Companies and their industries
    19 Key strategic issues
    20 Innovation
    21 Preparing for the future
    MARKETING
    22 The four Ps and the four Cs
    23 Customer satisfaction
    24 Knowing your customers 1
    25 Knowing your customers 2
    26 Brands and branding
    27 Global brands
    IT AND ITS USES
    28 The IT revolution
    29 Internet security
    30 E-commerce:after boom and bust
    ……
    COMPANY FINANCE
    CORPORATE RESPONSIBILITY
    THE GLOBAL ECONOMY
    Answer key
    Index

    与描述相符

    100

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