本书共有十二个章节,系统而又全面地介绍了电子商务的理论基础知识,对掌握专业英语的阅读及翻译技巧,提高专业技能,同时还介绍了电子商务领域*新的发展动态和*新技术,以及专业英语中常出现的语法错误。

Unit 1 Introduction to Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 2 Revenue Models of E——Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 3 Web Site Presence of the Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 4 Payment of Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 5 Security Issues of Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 6 Customer Relationship Management
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 7 Supply Chain Management
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 8 Online Marketing
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 9 Online Auctions and Virtual Communities
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
Unit 10 Planning and Managing for Electronic Commerce
Vocabulary
Phrases
Abbreviations
Notes to the Passage
Exercises
Passage for Reading
参考译文
参考文献