《新编商务英语泛读(1~6)》是商务英语系列丛书之一。本丛书的语言材料新颖、地道,文章均选自当代英美报刊杂志以及某些商务专著;内容丰富、涉及面广,涵盖金融、财经、企业管
理、国际贸易、电子商务等诸多领域。本丛书采用英语语言和商务知识有机结合的编写方式,使学生既能提高英语阅读理解能力,又能系统地掌握商务英语的基本词汇及其表达方式,全面地获得有关商务的基本知识。本丛书适合商务英语专业的学生使用。

Unit 1
Part A Text
TextA Business and Your Life
TextB A Pound of Butter
Part B Fast Reading
Unit 2
Part A Text
TextA Marketing Is All Around Us
TextB About the Newspaper
Part B Fast Reading
Unit 3
Part A Text
TextA Buying Motives
TextB Jim's Service, Inc
Part B Fast Reading
Unit 4
Part A Text
TextA Selling
TextB "I've Never Been Able to Bargain, Even with an Armenian Rug Dealer"
Part B Fast Reading
Unit 5
Part A Text
TextA American Business Heroes
TextB The Eskimo Widow
Part B Fast Reading
Unit 6
Part A Text
TextA Henry Ford and the American Automobile
TextB The Higher Education of the USA
Part B Fast Reading
Unit 7
Part A Text
TextA Types of Business Organizations
TextB The Trouble with Being a Tycoon
Part B Fast Reading
Unit 8
Part A Text
TextA Other Types of Business Organizations
TextB Woolworth Closing Down
Part B Fast Reading
Unit 9
Part A Text
TextA The Coca-Cola Company’S First Hundred Years(Ⅰ)
TextB The Coca—Cola Company’S First Hundred Years(Ⅱ)
Part B Fast Reading
Unit 10
Part A Text
TextA Brand and Brand Names(Ⅰ)
TextB Brand and Brand Names(Ⅱ)
Part B Fast Reading
Test2
Vocabulary
Key