《体验商务英语》系列教材为学习者提供了全新的学习方式,即在体验中学习商务英语,进而提高运用英语进行商务交际的能力,该系列教材是在培生教育出版集团出版的Mardet Leader和Powerhouse系列教材的基础上改编的,由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。

Background
Books closed, find out if any of your SS are or have been involved in the music industry and briefly elicit details. Ask SS what music retailers they know (e.g. HMV, Virgin). Find out which one(s) they use themselves and briefly elicit details of their size, positioning, history, success, etc. Tell SS they are going to read about a UK music retailer called Orbit Records. Write Locations and Products on the board. Tell SS to read Background and note down where the company is located and what products it sells. When they have finished, they compare and finalise their answers in pairs.
Check the answers with the whole class and collate them on the board (Locations- London, UK, Germany; Products -CDs, computer games, videos, tee-shirts, adventure holidays, concert tickets, books, comics).
A change of leadership Write Signs of leadership failure on the board and elicit some ideas that might apply to Orbit. Tell SS to read through the section headed A change of leadership and note down the signs of leadership failure that are mentioned. When they have finished, they compare and finalise their answers in pairs. Check the answers with the whole class and collate them on the board (poor strategy, lack of clear vision, unable to communicate well, poor morale). 为了迎接入世挑战,满足高等院校和广大学习者提高商务英语技能的需求,高等教育出版社引进了培生教育出版集团出版的Market Leader和Power House系列教材,将这两套教材改编为《体验商务英语》系列教材。该系列教材由《综合教程》、《同步练习》、《听说教程》、《教师用书》以及配套的录音带和录像资料组成。该系列教材为学习者提供了全新的学习方式,即在体验中学习商务英语,进而提高运用英语进行商务交际的能力。针对中国人学习商务英语的特点,改编组在原教材的基础上补充了有关商务知识的注释和有中英文注释的词汇表。
《体验商务英语》系列教材具有全球化视野和时代特色,其特点主要表现在以下几个方面:
将国际商务活动的真实内容引入课堂教学,体验真实的商务世界。在商务英语教学中,缺少真实的商务活动,商务活动与英语教学不能充分融合,这一直是困扰教师的难题。本系列教材为商务英语教学提供了大量真实、生动的素材,使学生在掌握语言技能的同时,了解现代国际商务的现状,以达到在体验商务中学习语言、提高商务交际能力的目的。这一特色反映在选材上是丰富多彩的国际商务内容,涉及现代市场经济条件下商务活动的各个方面和时代课题,如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
角色扮演和案例学习将体验式学习引向深入。本系列教材的突出特色是任务式、体验式的教学活动设计。《综合教程》和《听说教程》的每个单元都有角色扮演和案例学习等交际任务。每个交际任务都以真实的商务交际情景为参照,交际任务目标明确,鼓励学习者在完成交际任务的过程中复用所学语言知识,提高交际能力,将自己的经历和观点融入交际活动之中。
教学设计严谨,为体验式学习打好基础。《综合教程》的每个单元通过讨论与学习者相关的话题导入教学。然后是相关商务词汇、听力和阅读、语法和商务技能的学习。中间穿插形式多样的任务活动。*后,在充分学习、掌握相关内容和技能的基础上,进行案例学习和商务写作练习。《听说教程》的单元设计以语言和商务技能为主线,商务词汇、语法的学习与讨论相结合,听力和阅读部分配有角色扮演等交际活动,*后是案例分析或技能运用。整体编排层层递进,前面的学习为角色扮演、案例学习等实践型交际训练打下了基础。
教学资源丰富,为体验式教学提供有力支持。《综合教程》和《听说教程》主要供课堂教学使用。《综合教程》的大部分素材源自《金融时报》等**财经报刊近年的文章,具有时效性,语言简练、鲜活。《听说教程》的素材比较多样,有当代电影中的对白节选和小说片断等。与《综合教程》配套的《同步练习》可供自主学习和测试使用,《教师用书》还提供了可复印的补充阅读、补充技能练习等课外学习资料,教师可选择使用。配套录音和录像资料(包括短片、**企业家访谈等)提供了生动的视听素材,可作为课堂教学或补充学习使用。
从学习者的需求和兴趣出发编写,使体验式学习更方便。《综合教程》中的主题全部通过在师生中广泛调研精心挑选,反映了大部分学习者的需要和兴趣,可激发学生进一步学习、探索。词汇、语法的学习和语言技能训练与商务话题紧密结合,在规范语言的同时增添了针对性和趣味性。语法学习部分篇幅短小,内容精练,例句生动,书后还附有语法复习部分,使语法学习更加方便。此外,活泼的版式,具有启发性的图片,使商务英语的学习更加形象、直观。
《体验商务英语》系列教材的适用面广,既可以作为国际经贸、国际金融等涉外专业的商务英语教材,也可以作为英语专业商务英语教材,还可以作为大学英语选修课教材和行业培训教材。

Notes on units
Unit 1 GIobaUsation
At a glance
Business brief
Lesson notes
Unit 2 Brands
At a glance
Business brief
Lesson notes
Unit 3 Travel
At a glance
Business brief
Lesson notes
Unit 4 Advertising
At a glance
Business brief
Lesson notes
Unit 5 Employment
At a glance
Business brief
Lesson notes
Unit 6 Trade
At a glance
Business brief
Lesson notes
Unit 7 Innovation
At a glance
Business brief
Lesson notes
Unit 80rganisation
At a glance
Business brief
Lesson notes
Unit 9 Money
At a glance
Business brief
Lesson notes
Unit 10 Ethics
At a glance
Business brief
Lesson notes
Unit 11 Change
At a glance
Business brief
Lesson notes
Unit 12 Strategy
At a glance
Business brief
Lesson notes
Unit 13 Cultures
At a glance
Business brief
Lesson notes
Unit 14 Leadership
At a glance
Business brief
Lesson notes
Unit 15 Competition
At a glance
Business brief
Lesson notes
Unit 16 Quality
At a glance
Business brief
Lesson notes

Text bank
Teacher's notes
Unit 1 GlobaUsation
One size fits all
The non-globalisation of taste?
Unit 2 Brands
Brand development and advertising
Brand-stretching
Unit 3 Travel
The automation of travel
Hotels and globalisation
Unit 4 Advertising
TV advertising
Word-of-mouth advertising
Unit 5 Employment
Loyalty to the organisation
The human resources function
Unit 6 Trade
Export success 1
Export success 2
Unit 7 Innovation
Creativity
Innovative regions
Unit 80rganisation
Work and family
Working at home and away from the office
Unit 9 Money
Financial centres
Entrepreneurs and venture capitalists
Unit 10 Ethics
Ethics as a marketing tool
Ethical investing
Unit 11 Change
Forcing change
The human effects of change
Unit 12 Strategy
Strategic planning
Obsession with the competition
Unit 13 Cultures
Humour
Different nationalities in global companies
Unit 14 Leadership
A leader's view of leadership
The military model for leadership
Unit 15 Competition
Theories and reality
Women in competitive environments
Unit 16 Quality
Defining quality
Quality standards
Text bank answer key

Resource band
Teacher's notes
Unit 1 GlobaUsation
Telephoning
Unit 2 Brands
Discussion language
Unit 3 Travel
Tetephoning
Unit 4 Advertising
Presentations
Unit 5 Employment
Meetings
Unit 6 Trade
Negotiating
Unit 7 Innovation
Presentations
Unit 80rganisation
Culture
Unit 9 Money
Dealing with figures
Unit 10 Ethics
Problem-solving
Unit 11 Change
Socialising
Unit 12 Strategy
Decision-making
Unit 13 Cultures
Culture
Unit 14 Leadership
Team-building
Unit 15 Competition
Negotiating
Unit 16 Quality
Telephoning: Complaints
Audio scripts
……

《体验商务英语》系列教材为学习者提供了全新的学习方式,即在体验中学习商务英语,进而提高运用英语进行商务交际的能力。该系列教材是在培生教育出版集团出版的Market Leader和PowerhotJse系列教材的基础上改编的,由《综合教程》、《听说教程》、《同步练习》、《教师用书》和配套的录音、录像资料等组成。
《同步练习》提供语法、词汇、写作和语音、听说练习及测试题,配有录音,可作为BEC考试的参考练习。
《体验商务英语》特点:
将国际商务活动引入课堂,体验真实的商务世界。角色扮演和案例学习将体验式学习引向深入。教学设计严谨,为体验式学习打好基础。教学资源丰富,为体验式教学提供有力支持。