本书广泛地使用案例分析的方法,通过大量的应用实例,引导人们如何正确地收集数据资料进行统计分析,以得到有意义的参考性结论。本书在撰写上具有以下特点:
(1)起点低,使用面广,实用性强,强调统计思想的内涵与应用。读者只需具有高中数学知识就可以学习使用此书。不用微积分,不追求数学的形式逻辑思维,而代之以形象思维和直观判断。
(2)编排上以案例形式展开,充分利用图表分析阐述统计思想,引导出结论,并围绕案例总结出关键概念。
(3)内容上是自封闭的,不需要先学概率论的知识。
(4)在书中精心安排了许多学习技巧和注解,应用与滥用的对比人例子以及简单统计软件的使用等内容。各章后附有大量习题和测试题,所附光盘中还提供了大量的数据。
(5)概括了直观统计学及常用统计方法的基本内容,有助于提高直觉推断和形象思维。
本书适合经管、人文与社会科学等专业的本科生或研究生使用。

Preface
Features
Supplements
Acknowledgements
How do Study Statistcs
Chapter 1 Introduction to Statistics
Where You've Been
Where You've Going
1.1 An Overview of Statistics
1.2 Data Classification
1.3 Experimental Design
Chapter 2 Descriptive Statistics
Where You've Been
Where You've Going
2.1 Frequency Distributions and Their Graphs
2.2 More Graphs and Displays
2.3 Measures of Vaiation
2.5 Measure of Position
Chapter 3 Probability
Where You've Been
Where You've Going
3.1 Basic Concepts of Probaillity
3.2 Conditional probability and the Multiplication Rule
3.3 The Addition Rule
3.4 Counting Principles
Chapter 4 Discrete Probability Distributions
Where You've Been
Where You've Going
4.1 Probability Distributions
4.2 Binomial Distributions
4.3 More Discrete Probability Distributions
Chapter 5 Normal Probability Distributions
Chapter 6 Confidence Intervals
Chapter 7 Hypothesis Testing with One Sample
Chapter 8 Hypothesis Testing with Two Sample
Chapter 9 Correlation and Regression
Chapter 10 Chi\|Square Tests and the F\|Distribution
Chapter 11 Nonparametric Tests
Appedices
Answers to the Try It Yourself Prolems
Answers to the Odd-Numbered Exercises
Credits
Index