《商务英语阅读教程》主要为MBA学生编写,也适合一般经济管理专业的研究生以及英语水平四级以上的经济管理专业的本科生。
本教程充分考虑了MBA学生的课程体系和知识体系,所选的英文文章大都与专业课程所涉及的内容相关,如“新惠普的诞生”、“安然丑闻”以及“减少‘非典’带来的经济损失”等。阅读与专业课程相关的英文文章,比较容易使学生增强学习英语的兴趣和信心,不仅使他们提高英语阅读能力,也促使他们运用工商管理综合知识思考管理中的现实问题。
文章选编的原则是既有时事性,反映时代的特征,涉及近年来国际国内发生的大事;又有专业性,符合工商管理专业学生的特点。
本教程力求在编排格式上取得突破,注重格式新颖,使用方便。

Unit1 Strategy and Marketing
Text1 The Essence of Strategy
Text2 A New Hewlett-Packard
Text3 One Country Two Colas
Text4 Turn Customer Input into Innovation
Text5 Seven-Step Decision Making Process
Text6 Five Company Principles Bsaed on Behavioral Science
Unit2 Accounting and Financing
Text1 Cutting Costs Without Drawing Blood
Text2 The Last Great Bull Market
Text3 Fortune Investor Recession-Proofing Your Portfolio
Text4 Cost Accounting in Professional Examinations
Text5 Enron's Failed Power Play
Text6 Political Ties Aid Sino-EU Trade
Unit3 Economy and Laws
Text1 Gateways for the Global Economy
Text2 The Asian Crisis:The Miracle Unravels
Text3 The Case for Britain PLC
Text4 Crossing State Lines
Text5 The Legal Horrors of Truth-in-Hiring Lawsuits
Text6 Managign SARS Economic Fallout
Unit4 Gulture Human Resources
Text1 Reconcilable Differences
Text2 Hiring the Overpualified
Text3 How Are Companies Keeping the Employees They Want?
Text4 New Ways to Pay
Text5 Warming the Cold Heart of Business
Text6 Decisive Impacts of Building up Public Service Oriented Government China's Reform Process
Vocabulary