Unit 1
Introduction to Logistics
1 Since 1994, China has had consistent attention from MNCs (MultinationalCorporations). One reason for this is the attraction of the low cost of manufacturing and vastdomestic market potential. With China's accession into the WTO comes even greater marketaccess. Trade and investments are expected to surge rapidly. Second, with a burgeoningmiddle class, more people will have greater purchasing access to both domestic and foreigngoods. Many MNCs are keen to invest, make and deliver through China. China hasovertaken the USA as the most attractive location for FDI (Foreign Direct Investment).Statistically, this translates to a total of 389,104 projects approved to receive foreign capital,with total FDI realized amounting to RMB 3,076 billion from 1983 to 2001.
2 With this, comes the desire by MNCs and logistics service providers (LSPs) to bekept well informed of the state of logistics infrastructure and to have a clear understanding ofthe on-going logistics development in China. This presents immense challenges to thelogistics industry as it strains to meet the demands of a growing market. Nevertheless, theopportunities for logistics are tremendous as China is arguably the largest single distributionmarket globally. 世界经济一体化、贸易全球化的趋势在日益加剧,世界各国的国际贸易、国际物流等活动日益繁荣。我国加入wTO以来,第三产业占国民经济的比重日益攀升,物流活动作为企业利润的新的增长点日益受到广泛重视。培养具有国际视野,掌握物流理论和运作技能的人才是一项紧迫而又长期的任务。
以服务为宗旨,以就业为导向,走产学结合的发展道路,是新时期职业教育的办学指导思想,贯彻这一思想的关键是建立校企合作、工学结合的人才培养模式,要变知识本位为能力本位,即由知识传授型向能力培养型转变。对于学生来说,重要的不是学了什么,而是会干什么;对于老师来说,重要的不是教了什么,而是教会了什么。为此,基础理论够用,强化实践环节,突出围绕职业岗位和工作项目的职业技能的培养是课程改革和教材建设工作的当务之急。