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物流英语(全国商贸类“十一五”应用型教材)
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物流英语(全国商贸类“十一五”应用型教材)

  • 作者:白世贞 者 白世贞 丛书 高明波
  • 出版社:对外经济贸易大学出版社
  • ISBN:9787811340785
  • 出版日期:2008年01月01日
  • 页数:158
  • 定价:¥16.00
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    内容提要
    本套教材是为了适应应用型本科及高职高专教育的教学规律和特征的要求,按照物流职业资格考试大纲而组织编写的。
    文章节选
    Unit 1
    Introduction to Logistics
    1 Since 1994, China has had consistent attention from MNCs (MultinationalCorporations). One reason for this is the attraction of the low cost of manufacturing and vastdomestic market potential. With China's accession into the WTO comes even greater marketaccess. Trade and investments are expected to surge rapidly. Second, with a burgeoningmiddle class, more people will have greater purchasing access to both domestic and foreigngoods. Many MNCs are keen to invest, make and deliver through China. China hasovertaken the USA as the most attractive location for FDI (Foreign Direct Investment).Statistically, this translates to a total of 389,104 projects approved to receive foreign capital,with total FDI realized amounting to RMB 3,076 billion from 1983 to 2001.
    2 With this, comes the desire by MNCs and logistics service providers (LSPs) to bekept well informed of the state of logistics infrastructure and to have a clear understanding ofthe on-going logistics development in China. This presents immense challenges to thelogistics industry as it strains to meet the demands of a growing market. Nevertheless, theopportunities for logistics are tremendous as China is arguably the largest single distributionmarket globally. 世界经济一体化、贸易全球化的趋势在日益加剧,世界各国的国际贸易、国际物流等活动日益繁荣。我国加入wTO以来,第三产业占国民经济的比重日益攀升,物流活动作为企业利润的新的增长点日益受到广泛重视。培养具有国际视野,掌握物流理论和运作技能的人才是一项紧迫而又长期的任务。
    以服务为宗旨,以就业为导向,走产学结合的发展道路,是新时期职业教育的办学指导思想,贯彻这一思想的关键是建立校企合作、工学结合的人才培养模式,要变知识本位为能力本位,即由知识传授型向能力培养型转变。对于学生来说,重要的不是学了什么,而是会干什么;对于老师来说,重要的不是教了什么,而是教会了什么。为此,基础理论够用,强化实践环节,突出围绕职业岗位和工作项目的职业技能的培养是课程改革和教材建设工作的当务之急。
    目录
    Unit 1 Introduction to Logistics
    Text 1 The definitions of logistics
    Text 2 Elements of logistics
    Case: Efficient logistics vital for success

    Unit 2 Transportation
    Text 1 Modes of transportation
    Text 2 Transport cost characteristics
    Case: Chippy potato chip company

    Unit 3 Inventory and Warehouse Management
    Text I Inventory classifications
    Text 2 Types of warehouses
    Case : Jackson's warehouse

    Unit 4 Packaging
    Text 1 Purpose of packaging
    Text 2 Packaging materials
    Case 1: Dow Corning's packaging strategy
    Case 2: Cisco's packaging case

    Unit 5 Handling
    Text 1 Handling systems
    Text 2 Up and away with overhead cranes
    Case: Automated case handling on the rise

    Unit 6 Information Management
    Text 1 About EDI
    Text 2 RFID technologies
    Case 1 : EDI in E-commerce
    Case 2 : Application of RFID

    Unit 7 Logistics Customer Service
    Text 1 The introduction to logistics customer service
    Text 2 Delivering customer value
    Case: Managing events and promotions in the retail sector

    Unit 8 The Third Party Logistics
    Text 1 The introduction to TPL
    Text 2 Matching supply chain and TPL strategies
    Case 1: Choosing the TPL provider
    Case 2: Cosfresh "Third Party Logistics"

    Unit 9 Supply Chain Management
    Text 1 Introduction to supply chain management
    Text 2 Issues in supply chain management
    Case: Toy supply chain

    Unit 10 Logistics Documents
    Text 1 Introduction to documents
    Text 2 Major types of logistics documents
    Case: Sample of an irrevocable documentary credit

    Unit 11 Global Logistics
    Text 1 Strategic options and management of global logistics
    Text 2 The challenges of global logistics
    Case: Nike -- the logistics challenge of global business

    References
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