本书的编写注重实践技能训练,具有针对性和通用性相结合、真实性与时效性相结合的特点。与传统的商务英语函电写作教材相比,本书增加了在现代国际商务活动中频繁使用的文体,如广告文案、备忘、报告和合同等文体写作实用技巧训练,对在互联网时代已不再广泛使用的文体则不再做介绍。.
对每种被介绍的文体都提供了大量的范例,通过讨论范例熟悉该文体,总结出其核心模式和常用术语及套语,并配有可操作性强的技巧训练。范例均附中文译文,习题也多附参考答案和引导性评论。..
本版对部分章节做了较大修改,在**章不仅增加了商务电邮的技术指导,还针对抄送(cc)和附件(attachment)的一些操作,结合当前国际商务操作惯例做了指导性说明。通过更新素材,整合内容,使本书更加**突出,脉络清晰,富于操作性、时代性和趣味性。
本书可作为高校相关专业商务英语及英语应用文写作教材,还可作为从事国际商贸工作人员的参考用书及商务英语等级考试的指导用书。...

目录回到顶部↑Chapter One Memo Writing & E-mail Writing .
Activity 1 What Is a Memo?
Activity 2 What a Memo Is Like?
Activity 3 How to Write a Memo?
Activity 4 How to Write E-mail with Efficiency?
Chapter Two Business Correspondence Writing (I) ( Relation Establishing)
Activity 1 Style & Format of Business Letter
Activity 2 Enquiry & Reply
Activity 3 Order & Acknowledgement
Chapter Three Business Correspondence Writing (H) ( Payment Demands & Payment)
Activity 1 How to Get Payment Settled?
Activity 2 Get Payment Settled
Chapter Four Business Correspondence (III)( Problem Solving)
Activity 1 Complaint Making
Activity 2 Reply to Complaint
Chapter Five Career
Activity 1 How to Write an Effective Resume?
Activity 2 How to Write an Job Application?
Activity 3 Job-Wanted
Activity 4 Letters of Recommendations

.Chapter Six Practical Writing( Notices & Social Letters)
Activity 1 Notices & Public Signs
Activity 2 General Introduction of Social Letters
Activity 3 Common Social Letters ..
Chapter Seven Advertisement Writing
Activity 1 General Idea of a Copy
Activity 2 How to Draw a Copy?
Activity 3 Write a Copy Now
Chapter Eight Business Report Writing
Activity 1 What Is a Business Report?
Activity 2 What a Report Is Made of?
Activity 3 How to Write a Routine Report?
Activity 4 How to Write an Investigation Report?
Activity 5 How to Write a Feasibiliiy Report?
Chapter Nine Business Contract/Agreement Writing
Activity 1 General Idea About Agreement/Contract
Activity 2 Basic Provisions for Agreement/Contract
Activity 3 How to Write a Contract?
Activity 4 Supplementary Reference for Contract/Agreement Writing
Chapter Ten Graphs and Diagrams
Activity 1 Bar Chart
Activity 2 Pie Chart
Activity 3 Linary Chart
Activity 4 Other Diagrams
附录 常用国际贸易词汇术语
参考文献...


↓展开全部内容