本套丛书涵盖了工商管理专业核心课程的重要领域，反映了当前许多国个工商管理学科*前沿的知识信息，本书为国际商务文化英语选读

chapter 1 what is culture, anyway
chapter 2 the effects of culture shock
chapter 3 culture shock and the expatriate manager
chapter 4 variations in cultural values
chapter 5 body language and nonverbal symbols
chapter 6 multicultural work group and leadership
chapter 7 global dress codes
chapter 8 humor across cultures
chapter 9 the internal environment: corporate culture
chapter 10 cross-cultural negotiations
chapter,ll guides to good international communication
chapter 12 decision-making and business ethics
chapter 13 women in global business
chapter 14 barriers to cultural adaptation
chapter 15 culture and sales management
附录一 key to the exercises
附录二 参考文献一览表

本套丛书所选的国外原版阅读文章,涵盖了工商管理专业核心课程的重要领域,反映了当前许多国外工商管理学科*前沿的知识信息。专业语言的语料具有原汁原味的真实性,它能使学生所获取的专业英语技能在将来的工作中具有实用性。借助本套丛书,读者们能够跟踪了解工商管理科学发展的*新动态。