《管理学》理论联系实际,旨在帮助读者掌握坚实的概念,并付诸于其管理生涯之中。此版本将那些新的、反映领先***组织的范例融会其中,形成了全球化聚焦特色。此外,书中广泛涉及了创业理念,提出了个人和企业创业精神是贯穿21世纪的主要的管理挑战和机遇的论断。全书运用了大量的企业创业,创新范例和案例。如同先前的版本一样,该第十二版整体框架仍基于管理系统模式,但涉及的内���超越了北美洲区域的界限,引入了欧盟、亚洲(包括印度)以及拉丁美洲企业的范例。

Chapter 1
Figure 1.1 Time Spent in Carrying Out Managerial Functions
Figure 1.2 Skills and Management Levels
Figure 1.3 Approaches to Management
Figure 1.4 The Management Process,or Operational,Approach
Figure 1.5 Input---Output Model
Figure 1.6 Systems Approach to Management
Chapter 2
Figure 2.1 The Organization and its External Environment
Chapter 3
Figure 3.1 Forms of International Business
Figure 3.2 The Baldrige Award Criteria Framework: Dynamic Relationships
Figure 3.3 The European Foundation for Quality Management Model for Business excellence
Chapter 4
Figure 4.1 Close Relationship of Planning and Controlling
Figure 4.2 Steps in Planning
Figure 4.3 Relationship of Objectives and the Organizational Hierarchy.
Figure 4.4 Systems Approach to Management by Objectives
Chapter 5
Figure 5.1 Strategic Planning from Model
Figure 5.2 TOWS Matrix for Strategy Formulation
Figure 5.3 Dynamics of the TOWS Matrix
Figure 5.4 Business Portfolio Matrix
Chapter 6
Figure 6.1 Bases for Selecting from among Alternative Courses of Action
Figure 6.2 The Nature of Problems and Decision Making in the Organization
Chapter 7
Figure 7.1 Formal and Informal Organizations
Figure 7.2 Organization Structures with Narrow and Wide Spans
Figure 7.3 Management by Processes
Figure 7.4 The Organizing Process
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20

特色
涉及当前热点问题,包括蓝海战略,移动商务、客户关系管理、价值链和供应链管理以及外包。
涉及“全球化轿车产业案例”为内容的案例研究,贯穿于全书六篇,有助于读者全面分析轿车这个支柱产业。
每章配有的“国际视角”专栏内容,给读者就当代全球化组织管理某方面的深入探讨提供了便利。
穿插于每章的“创业视角”专栏以及每篇结尾中所附的“创业聚焦”,强调了创业管理的重要性。
基于硅谷地区*优做法的“企业计划纲要”,使读者能更好地计划和宣传其创业愿景。
每章结尾的“国际案例”、“讨论题”、“练习和具体步骤”有助于学生消化和吸收其所学的概念。
每章结尾的“注释”和“互联网检索”鼓励学生就各章中所探讨的概念进行深入研究。
活动词汇表(相关页边空白处的短语)以及每章结尾“主要概念回顾”是非常实用的概括性工具。