本书是情境国际商务英语教学的练习册,用英文的形式写了高等学校商务英语教学中的练习题。以国际商务中常有的事:市场营销、产品与服务、进出口业务以及企业文化与商业伦理等专题为练习材料,着力培养学习者在实际工作中用英语应用能力。

MODULE 1 PERFORMANCE
1 Happiness at work
2 Motivation
3 Incentives
4 Work and leisure
MODULE 2 INNOVATION
5 Entrepreneurs
6 Creativity
7 Start-ups
8 Inventions
MODULE 3 PROMOTION
9 Kids as consumers
10 Selling yourself
11 Think global,act local
12 The grey market
MODULE 4 INVESTMENT
13 The industry of industries
14 Something for nothing?
15 In search of new markets
16 Bollywood goes global
Answer key