继国内**本新闻与传播学专业英语教材(本科生、研究生合用)在2003年由中国人民大学出版社推出并获得肯定、被评为北京市2004年精品教材之后,本书作为**本专门针对本科生的专业英语教材在中南大学出版社的策划下顺利面世了,相信它同样会得到广大同学和授课教师的关注。

Unit 1 What Is News?
Passage 1 What Is News:Some Answers Past and Present
Passage 2 Why We Need News
Unit 2 What Is Commmunication?
Passage 1 What Is Communication
Passage 2 Three Communication Markets
Unit 3 Newspaper
Passage 1 Newspaper:A Brief History
Passage 2 J oseph Pulitzer
Unit 4 Book
Passage 1 Variety in Book Publishing
Passage 2 The Lessons of Harry Potter
Unit 5 Magazine
Passage 1 Evolution of Periodicals
Passage 2 Modern Magazine Publishing:The Specialized Audiencd
Unit 6 Film
Passage 1 The Production of Films
Passage 2 Charlie Chaplin
Unit 7 Radio
Passage 1 Radio Station Formats
Passage 2 New Competition in Radio
Unit 8 TV
Passage 1 The History of TV
Passage 2 The Creation of Sesame Street
Unit 9 Internet
Passage 1 Making Internet History
Passage 2 Weblog
Unit 10 Journalism
Passage 1 Nine Elements of Journalism
Passage 2 What Is Journalism for?
Unit 11 Press Freedom
Passage 1 History of Press Freedom
Passage 2 The Zenaer Case
Unit 12 Photo,Comic & Cartoon
Passage 1 Comic Strip
Passage 2 Robert Capa
Unit 13 Propaganda
Passage 1 Propaganda
Passage 2 Carriers of Propaganda Information
Unit 14 Advertising & Public Relation
Passage 1 A Bird's-Eye View on Advertising
Passage 2 The Growth of Public Relations
Unit 15 Media Laws
Unit 16 Ethics
Unit 17 Communication Education & Media Literacy
Unit 18 Communication Studies
参考译文
Key to Exercise Ⅲ
Bibliography