经济全球化及中国加入世界贸易组织给我们带来巨大的挑战,这种挑战不仅表现在我国企业在国际经营活动中必须遵守国际商业规则与惯例,同时还要求我国从商人员及在校学生必须提升自己的专业知识,学习国外先进的管理技术、经营理念,熟悉国际商务活动的行为规范,具有娴熟的商务沟通技能,实现与国际市场的真正接轨,而所有这一切的*终实现在很大程度上取决于他们直接用外语获取相关专业知识的能力和水平以及商务英语交际的技能。为帮助在校学生、从商人员和有志于从事商务实践的人士实现这一目标,我们推出了“商务专业英语系列丛书”。

Introduction
Chapter 1 Management in a Changing World
Notes:Demographic changes.The Changing role of managers.
Changes in customer expectations.Changing social values.
Reading:“The Manager as Coach.”
Language Elements:Comparing.
Analyzing Data:Regional population projections.
Writing:Memos.

Chapter 2 International&Cultu ral Dimensions of Management.
Notes:The global economy.Cultural elements.The multinational corporation(MNCs).Economic blocs.
Readings:“Central America Opens for Business.”“An African Success Story(The Southern African Development Community:SADC).”
Language Elements:Adding information.
Analyzing Data:Changes in merchandise trade.1913-1996.

Chapter 3 Motivation.
Notes:Job satisfaction.Pay practices.other types of compensation?
Reading:“Motivation-Japanese&American.”
Language Elements:Nouns as modifiers。Pronunciation.
Analyzing Data:Manufacturing labor cOsts.

Chapter 4 Hiring and Managing Employees’Performance.
Notes:Internal or External source of recruiment.Job Drofile.
Description of company.Training.Performance appraisals.
Readings:“How well are you doing?‘Trading places:Break.
ing down barriers between workers and management.”
Language Elements:Asking questions:Opinion questions and probes.
Analyzing Data:Secondary school aaendance in East and Southeast Asia.

Chapter 5 Job Design&Work Arrangements.
Notes:Job analysis and job description.Process reengineering.
Process-oriented.Playscript procedure.
Reading:“The Process is the Product.”“Playscript procedure.”
Language Elements:Pronunciation.
Analyzing Data:Information technology and employment growth.
Writing:Short reports

Chapter 6 The Nature of Groups.
Notes:Different types of groups.Roles in groups.Tyes of
meetings.Group decision-making.
Reading:“Which Role are You?”
Language Elements:Verbal modifiers.

Chapter 7 Teamwork&Workgroup Design.
Notes:Benefits of teams(TQM).Major types of teams.Strategies for building teams.
Reading:“The Discipline of Teams.”
Language Elements:Connectors of reason,purpose and contrast.
Writing:Business letters.

Chapter 8 The Structure of Organizations.
Notes:Vertical specialization(Chain of command and span of
contro1.Line units and staff units).Virtual organization(outsourcing).Boundaryless organization.
Readings:“Dell Computers-the Completely Outsourced
Company.”“The Coming ofthe New Organization.”
Language Elements:The USe of examples.
Analyzing Data: Levels of management and use of quality circles in different countries.

Chapter 9 Organizational Design & Learning.
Notes : Environments of business ( Publics. Suppliers. Distribution channels). Reactions to downturns. Organizational learning.
Readings: " Building a Core Competence. " " Knowledge Is Everybody's Business. "
Language Elements: Pronunciation.
Analyzing Data: Trends inMergers & Acquisitions.

Chapter 10 Corporate Culture.
Notes: Corporate culture. Observing corporate culture (Founding stories. Cultural symbols. Rituals). Status symbols.
Readings: "Values: The Key to a Strong Corporate Culture. ""Merger Mania. "
Language Elements: Connectors of restatement and result.

Chapter 11 Politics, Power, & Leadership.
Notes: Kinds of power. Empowering people. Leadership styles. Levels of control. High-performance teams.
Readings: "The Lines Are Changing. " " More Power to You. "
Language Elements: Connectors of suggestions and opinions.
Analyzing Data: Revenues from alliances.

Chapter 12 Communication.
Notes: Communication channels (org. charts, grapevine.e-mall). Barriers to communication. Cultural elements (for-
mality, connotations). Ways to reduce communication problems (paraphrase, reflecting back, examples, clarifying).
Language Elements: Connectors of lists or series.

Chapter 13 Decision-Making.
Notes: Conditions for making decisions (certainty. risk. uncertainty). Types of decisions (routine. nonroutine). Cultural
differences in making decisions (individual. consultative.group).
Reading : "Country Analysis. "
Language Elements: The language of probability.
Analyzing Data: Trends in oil production, 2000- 2010.

Chapter 14 Innovation &Change.
Notes: Some reasons for change. Kinds of change (Radical & incremental, planned & unplanned ). Resistance to change.
Strategies for change. Innovation (product/process).
Reading: "Singapore —— A study in change. "
Listening Scripts
……

Limited Group Technique
In the Limited Group Technique, the group meets together, but members operate independently: (1) Members writes down their ideas silently, without discussing the problem; (2) Each member presents only one idea to the group. The ideas are recorded on a chalkboard, flipchart, or overhead. There should be no discussion until all the ideas are presented; (3) The group then discusses the ideas. How clear are they? What are some problems with them? (4) Discussion is finished. Silently, each member ranks the ideas ( Give them numbers from the best to worst. For example, you might give one for the poorest idea and higher numbers for each one that is better). The idea with the highest combined number is then accepted.
EXERCISE #9. Limited Group Technique. Here's another problem. Follow the instructor's directions, and solve the problem, using the Limited Group Technique. After you have finished, discuss the technique. What did you like or dislike about it? YOU DECIDE. Situation: Your company is a conglomerate. Conglomerates are companies that own several unrelated businesses. Those businesses can be products or services. Your company produces cars, washing machines, and computers. The company has 36,000 workers. It operates in 20 different countries, but about 50% of its sales are domestic. 经济全球化及中国加入世界贸易组织给我们带来巨大的挑战,这种挑战不仅表现在我国企业在国际经营活动中必须遵守国际商业规则与惯例,同时还要求我国从商人员及在校学生必须提升自己的专业知识,学习国外先进的管理技术、经营理念,熟悉国际商务活动的行为规范,具有娴熟的商务沟通技能,实现与国际市场的真正接轨,而所有这一切的*终实现在很大程度上取决于他们直接用外语获取相关专业知识的能力和水平以及商务英语交际的技能。为帮助在校学生、从商人员和有志于从事商务实践的人士实现这一目标,我们推出了“商务专业英语系列丛书”。
这套丛书的基本指导思想是:以商科各专业的知识框架为素材,用语言学习的方法将它们有机地编撰成有鲜明特色的教材,可适用于各类不同的读者,以达到各自不同的目的。丛书包括:《管理学专业英语》、《人力资源管理专业英语》、《国际商法专业英语》、《国际贸易专业英语》、《证券专业英语》、《银行专业英语》、《国际经济专业英语》、《国际经济合作专业英语》、《旅游管理专业英语》、《国际投资专业英语》、《饭店管理专业英语》、《国际营销专业英语》、《保险专业英语》、《公共管理专业英语》、《物流专业英语》、《海关专业英语》和《国际物流专业英语》。
本套丛书有别于目前市场上种类繁多的商务英语书籍。在推出这套丛书之前,我们对商务英语图书市场进行了深入的调研与分析。这次调研发现市场上现有的商务英语类书籍多以阅读、写作和听说类为主,选材涉及经济、工商、金融、贸易等,其不足一是所涵盖的专业内容缺乏系统性和完整性,二是编写的出发点主要在语言上。当然,市场上也有一些以专业知识为内容的教科书,但它们往往都是零散的,很难满足不同背景读者的不同需要;偶尔上市的这类系列丛书,要么系统性不强,要么只重专业知识或只重语言学习,鲜有两者有机结的。因此,目前读者特别需要一套系统性强、专业知识与语言技能训练兼容、能满足不同读者需要的丛书。