本书介绍了外贸商务活动各个环节函电往来的书写,包括:建立贸易关系、询盘、报盘、还盘、订货、支付、结算、包装、运输、保险、索赔和理赔、代理等,涉及到进出口过程中的多种情况和不同问题的处理。每个单元包含实务介绍和写作技巧,以及大量的句型、替换练习和范文。

Chapter 1 An Overview of Business Writing
Objectives
1. 1 Writing Principles
1. 2 Rules of Good Writing
1. 3 Writing Procedures
1. 4 Exercises
Chapter 2 The Form of A Business Letter
Objectives
2.1 The Layout of A Business Letter
2.2 The Structure of A Business Letter
2.3 Exercises
Chapter 3 Establishing Business Relations
Objectives
3.1 General Introduction
3.2 Sample Letters
3.3 Extension
3.4 Exercises
Chapter 4 Enquiries and Quotations
Objectives
4.1 General Introduction
4.2 Sample Letters
4.3 Extension
4.4 Exercises
Chapter 5 Offers and Counter-offers
Objectives
5.1 General Introduction
5.2 Writing Contents of An Offer
5.3 Sample Letters
5.4 Extension
5.5 Exercises
Chapter 6 Conclusion of Business
Objectives
6.1 General Introduction
6.2 Sample Letters
6.3 Extension
6.4 Exercises
Chapter 7 Payment Matters
Objectives
7.1 Greneral Introduction
7.2 Sample Letters
7.3 Extension
7.4 Exercises
Chapter 8 Packing and Shipping
Objectives
8.1 General Introduction
8.2 Sample Letters
8.3 Extension
8.4 Exercises
Chapter 9 Insurance
Objectives
9.1 General Introduction
9.2 Sample Letters
……