本书是在分析商贸职业人才培养目标,解构职业岗位的基础上,针对行业、企业对商贸高素质人才的要求完成单元主题及框架结构设计的。设计系统、新颖,适合高职高专经贸商务专业的学生使用。

Unit 1 International Business
Section I Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Vocabulary International Business
Grammar Gerunds and Infinitives
Translation Economic Globalization
Section IV Business Writing Fax
Section V Listening & Speaking Making Business Appointments
Section VI Business Etiquette Etiquette of Business Appointments
Unit 2 Business Expansion
Section I Lead-in
Section Ⅱ Reading Nestle S.A.
Section m Laguage Focus
Vocabulary Business Expansion
Grammar Participles
Translation Company Prospectus
Section IV Business Writing Resume
Section V Listening & Speaking Job Interview in a Multinational Company
Section VI Business Etiquette Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
Section I Lead-in
Section II Reading Market Assessment
Section HI Language Focus
Vocabulary Business Plan
Grammar Direct and Indirect Questions
Translation A Business Plan
Section IV Business Writing Meeting Minutes
Section V Listening & Speaking Holding a Business Plan Meeting
Section Ⅵ Business Etiquette Etiquette for Event Planning
Review 1-3
Unit 4 Business Relationships
Section I Lead-in
Section II Reading Corporate Sponsorship
Section m Language Focus
Vocabulary Corporate Sponsorship Concept
Grammar The Usage of "It"
Translation Business Relationships
Section 1V Business Writing Letters of invitation
Section V Listening & Speaking Inviting Skills
Section VI Business Etiquette Business Etiquette in Corporate Events
Unit 5 Marketing
Section I Lead-in
Section H Reading Marketing Research
Section Ⅲ Language Focus
Vocabulary Marketing
Grammar Existential Sentences
Translation Marketing Activities
Section IV Business Writing Marketing Research Questionnaires
Section V Listening & Speaking Describing Marketing Graphs
Section VI Business Etiquette Marketing Etiquette
Unit 6 Advertising
Section I Lead-in
Section Ⅱ Reading Corporate Advertising
Section Ⅲ Language Focus
Vocabulary Advertising Expressions
Grammar Nominal Clauses
Translation Advertising Activities
Section IV Business Writing Short Reports
Section V Listening & Speaking Business Telephoning
Section VI Business Etiquette Advertising Etiquette
Review 4-6
Unit 7 Import and Export
Section I Lead-in
Section II Reading Import and Export Business
Section Ⅲ Language Focus
Vocabulary Import and Export Business Words
Grammar Relative Clause
Translation Import and Export Activities
Section IV Business Writing Letters to Establish Business Relations
Section V Listening & Speaking Negotiation Skills
Section Ⅵ Business Etiquette Global Business Dress Code
Unit 8 Investment
Section Ⅰ Lead-in
Section II Reading Investments and the Investment Process
Section Ⅲ Language Focus
Vocabulary Investment
Grammar Adverbial Clause
Translation Investing Activities
Section IV Business Writing Credit Inquiry Letter
Section V Listening & Speaking Participating in a Discussion
Section VI Business Etiquette How m Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Vocabulary Exhibition and Trade Fairs
Grammar Subjunctive Mood
Translation Exhibition Activity
Section IV Business Writing A Letter of Application
Section V Listening & Speaking Questioning and Listening Skills
Section VI Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
Section I Lead-in
Section II Reading Manage Your Customer Care
Section m Language Focus
Vocabulary Customer Relationship Management
Grammar Agreement of Subject and Verb
Translation CRM Sentences
Section IV Business Writing Letters of Appreciation
Section V Listening & Speaking Approaching Customers
Section VI Business Etiquette How Can Customer Service Be Friendly
Review 7-10
Glossary