本书开创性地将满足顾客需求的经营目标贯穿于每项管理职能的阐述之中，适应了当今快速发展和变化的商业环境。同时，作者在全书的各章节中对提高***有效性问题倾注了大量的心血，这些努力为我们提供了丰富的实践指导。本书的写作思路清晰，视角独特，含有大量富有启发性的素材，为读者构建了一个“管理的世界”，这也正是本书历经八版畅销不衰的原因之所在。

Part 1 Management Concepts
1 Management:An Overview
Introduction
Management and Managers
Organizational Need for Managers
The Manager's Universe
Levels of Management
Management Functions
Functions and the Levels of Management
Management Roles
Management Skills
Management Myths and Realities
Evaluating a Manager's Performance
2 Management Thought:Past and Present
Introduction
History and Theory of Management
Classcal Management Theory
Behavioral Management Theory
Quantitative Management Theory
Systems Management Theory
Contingency Management Theory
Quality Management Theory
3 Management Ethics and Social Responsibility
Introduction
Managing Ethically
Organizational Influences on Ethical Conduct
Importance of Organizational Controls
Nature of Social Responsibility
Managing for Social Responsibility
4 Management's Commitment to Quality and Productivity
Part 2 Planning and Decision Making
Part 3 Organizing
Part 4 Staffing and Leading
Part 5 Controlling

本书开创性地将满足顾客需求的经营目标贯穿于每项管理职能的阐述之中,适应了当今快速发展和变化的商业环境。同时,作者在全书的各章节中对提高***有效性问题倾注了大量的心血,这些努力为我们提供了丰富的实践指导。本书的写作思路清晰,视角独特,含有大量富有启发性的素材,为读者构建了一个“管理的世界”,这也正是本书历经八版畅销不衰的原因之所在。