出版日期:2013年12月
ISBN:9787513538640
[十位:7513538646]
页数:302
定价:¥48.90
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《高级综合商务英语2》内容提要:
《**综合商务英语2》共有12 个单元,内容包括经济、管理、投资和市场等方面,涉及商业伦理、市场扩张、金
融投资、商业管理、人才资源、劳动分配、商业决策、商务谈判等多个主题。每单元均由Lead-in、Text A、Text B 及相关练习和Topic-related Vocabulary 几个部分组成。
《高级综合商务英语2》图书目录:
Unit 1 Business Ethics
Text A Only the Ethical Survive
Text B The Recovery of Trust Case Study of Siemens
Unit 2 Business Management
Text A What Makes an Effective Executive
Text B Great Managers Understand Their People
Unit 3 Ecenomn Watch
Text A The China Miracle Demystified
Text B A Game of Catch—up
Unit 4 Executive Callber
Text A A Memo to CEOs
Text B The CEO's Role in Business Model Reinvention
Unit 5 Money & Investment
Text A The Descent of Money
Text B Investing Nightmares: Protect Your Money Now
Unit 6 Growth Engine
Text A A Machine Running Smoothly
Text B Smart Work
Unit 7 Clean Energy
Text A How to Jump—start the Clean—tech Economy
Text B Renewable Energy in Business
Unit 8 Market Expansion
Text A How to Conquer New Markets with Old Skills
Text B The Rise of Emerging Market Multinationals
Unit 9 Human Resources
Text A A Fresh Perspective: Employee Benefits as a Strategic
Business Investment
Text B Human Resources Management in Organizations
Unit 10 Division of Labor
Text A Of the Division of Labor
Text B I, Pencil: My Family Tree as Told to Leonard E. Read
Unit 11 Decision Making
Text A I Can't Think!
Text B Strategic Decisions: When Can You Trust Your Gut?
Unit 12 Business Negotiation
Text A Negotiation Styles
Text B How to Succeed When Working with Tactical Negotiators