本书通过对大量实例的体验、对案例的分析和对写作技能的训练,旨在为学习者提供可能面临的各种商贸情景的范例帮助学习者对商贸情景中*常用文体的格式有一个总的了解。

1 layouts & components of be letters
1.1 laying out business english letters
1.2 understanding the essential & optional components of be letters
1.3 addressing an envelope
2 asking to establish business relations& replies
2.1 experience & practice
2.2 communicating & writing skills
2.3 writers' workshop : the process of writing
3 credit enquiries & replies
3.1 experience & practice
3.2 communicating & writing skills
3.3 writers' workshop: businesslike poise & formal style
4 enquiries & replies
4.1 experience & practice
4.2 communicating & writing skills
4.3 writers' workshop: opening & closing a letter
5 quotations, offers & counter-offers
5.1 experience & practice
5.2 communicating & writing skills
5.3 writers' workshop : proposition vs counter- proposition ( 1 )
6 orders & replies
6.1 experience & practice
6.2 communicating & writing skills
6.3 writers' workshop: textual development of letters (2)
7 payment & replies
7.1 experience & practice
7.2 communicating & writing skills
7.3 writers' workshop: textual development of letters (3)
8 shipment & replies
8.1 experience & practice
8.2 communicating & writing skills
8.3 writers' workshop: principles for be writing
9 packing & replies
9.1 experience & practice
9.2 communicating & writing skills
9.3 writers'workshop: concreteness vs abstractness
10 insurance & replies
10.1 experience & practice
10.2 communicating & writing skills
10.3 writers' workshop: qualities of effective sentence writing
11 claims & adjustments
11.1 experience & practice
11.2 communicating & writing skills
11.3 writers' workshop: create an appropriate tone
12 agency
12.1 experience & practice
12.2 communicating & writing skills
12.3 writers' workshop: conciseness & simplicity
13 social letters
14 memorandums
15 business reports
appendixes
references

体验商贸交流过程
锤炼商贸交流技能
培养商务写作意识