出版日期：2011年01月
ISBN：9787301183168
[十位：730118316X]
页数：174
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《商务沟通基础(英文版)》内容提要：
周仕宝主编的这本《商务沟通基础(英文版)》是一部适合中国商务国情,以培养学生跨文化的商务沟通能力为主要目标的商务英语教材。《商务沟通基础(英文版)》综合了国内外**教材的许多特点,分三大部分全面概括了商务沟通的理论与技巧,识体系完善,技能涵盖全面,内容生动活泼,同时凸显了中国文化,是一本培养多层次应用型人才、文化依托式的现代商务英语教材。
本教材适合高等院校商务、经济、管理等相关专业学生及一般院校英语专业学生拓展课程使用,也适合普通商务人员为切实提高商务沟通理论与技巧,增强英语语言能力之用。
《商务沟通基础(英文版)》图书目录：
Chapter 1 Getting Ready: Business Communication Fundamentals
i.The Definition of Business Communication
ii.The Function of Business Communication
iii.The Categories of Business Communication
iv.The Characteristics of Business Communication
v.Over to You
Chapter 2 Communication Strategies
i.The Process Model (Linear Model)
ii.Ronald.B.Adler Model (Interactive Model)
iii.Mary Munter Model (Circular Model)
iv.Over to You
Chapter 3 Intercultural Business Communication
i.Understanding Cultures and Communication
ii.High Context or Low Context?
iii.Developing Intercultural Business Communication Skills
iv.Business Anthropogeography: Doing Business around the World
v.Over to You
Chapter 4 Gender Difference in Communication
i.Gender Difference
ii.Psychological Difference between Men and Women
iii.Educational Difference
iv.Men and Women at Work
v.Women in Negotiation
vi.How to Sell to Women?
vii.Over to You
Chapter 5 Persuasive Skills (1)
i.Persuading Oneself before Others
ii.Setting PersonalObjective
iii.Developing the Relationship
iv.Understanding Human Motivation
v.Over to You
Chapter 6 Persuasive Skills (2)
i.Asking the Right Questions
ii.Applying the Power of Personality
iii.Choosing the Right Approach
iv.Over to You
Chapter 7 Non-verbal Skills
i.The Significant Role of Non-verbal Communication
ii.Non-verbal Delivery Skills
iii.Non-verbal Listening Skills
iv.Over to You
Chapter 8 Public Speaking Skills
i.Fighting down Your Terror
ii.Presentation Skills
iii.Debating Skills: To Be or Not tO Be
iv.Knowing How to Say No
v.Over to You
Chapter 9 Teamwork or Connection Work?
i.What Is a Team?
ii.How to Build an Effective Team?
iii.Chinese Employees: Ready for Teamwork?
iv.Over to You
Chapter 10 Business Writing
i.Fundamentals of Business Writing
ii.Business Writing Process
iii.Writing Letters, Memos, Emails and Reports
iv.Over to You
Chapter 11 Business Negotiation
i.About Business Negotiation
ii.Preparation for Negotiations
iii.Process of Negotiation and Negotiation Tactics
iv.The Principle: A Win-win Game
v.Over to You
Chapter 12 Shining Yourself in Meetings
i.Why Have Meetings?
ii.What Makes Meetings Effective?
iii.How to Shine Yourself in Meetings?
iv.Over to You
Chapter 13 Being an Interviewer Killer
i.An Interview
ii.Job Interview
iii.Qualities Employers Seek
iv.Being an Interviewer Killer
v.Over to You
Chapter 14 Bullying at Work
i.What Is Workplace Bullying?
ii.How Does Bullying Affect?
iii.What to Do about Bullying?
iv.Over to You
Chapter 15 Starting Your Own Business
i.Six Steps to Start Your Own Business
ii.Wyin in China
iii.Business Quotations
iv.Com'municating with Your Subordinates
v.Over to You
Bibliography
《商务沟通基础(英文版)》编辑推荐与评论：
周仕宝主编的这本《商务沟通基础(英文版)》共分为三大部分15章。**部分为商务沟通的基础理论,包括商务沟通的定义、作用、分类,沟通策略,跨文化沟通、商务人文地理、沟通的性别差异等等。第二部分为商务沟通技巧,包括自我沟通、说服沟通、非语言沟通、公众演说技巧、辩论技巧、团队沟通等等。第三部分为商务沟通的综合运用。包括书面沟通、商务谈判、会议沟通、面试沟通、沟通中的欺辱与对策、自主创业等等。