“新世界商务英语系列教材”是对外经济贸易大学出版社联合对外经济贸易大学、东北财经大学、上海财经大学、上海对外贸易学院、天津对外经济贸易职业学院、山东外贸职业学院、安徽国际商务职业学院、安徽商贸职业技术学院、大连职业技术学院和广东科学技术职业学院等院校推出的一套面向不同层次的、涵盖不同模块的商务英语系列立体化教材。本套教材面向三个层次:研究生、本科和高职高专。
研究生和本科层次的商务英语教材适用于全国各高等院校英语专业的商务英语方向或国际贸易、国际经济、国际工商管理等商科专业的学生。
高职高专层次的商务英语教材适用于全国高职高专院校英语专业的商务/应用/外贸英语方向以及国际贸易或财经类专业的学生。
根据**教育指导思想,目前我国高职高专教育的培养目标是以能力培养和技术应用为本位,其基础理论教学以应用为目的、够用为尺度、就业为导向;教材强调应用性和适用性,符合高职高专教育的特点,既能满足学科教育又能满足职业资格教育的“双证书”(毕业证和技术等级证)教学的需要。本套教材编写始终贯彻商务英语教学的基本思路:将英语听说读写译技能与商务知识有机融合,使学生在提高英语语言技能的同时了解有

Chapter One Written Communication-An Overview
Parts of a business letter
Form of a business letter
Envelopes addressing
Language and tone
Structuring communications
Skill Training & Exercises
Chapter Two Establishment of Business Relations
Sample Letters
Letter 1 Self-introduction
Letter 2 Transferring business relations
Letter 3 Request for establishment of business relations
Letter 4 The first touch
Letter 5 Credit inquiry
Letter 6 Favorable reply from the bank
Letter 7 Unfavorable reply from the bank
Useful Sentences on Establishing Business Relations
Skill Training & Exercises
Chapter Three Inquiries and Replies
Sample Letters
Letter 1 Requesting for catalogues and price lists
Letter 2 The first inquiry
Letter 3 General inquiry
Letter 4 Specific inquiry
Letter 5 Tabulated inquiry
Useful Sentences on Inquiries and Replies
Skill Training & Exercises
Chapter Four Making Quotations and Offers
Sample Letters
Letter 1 A reply to the general inquiry
Letter 2 A reply to the specific inquiry (Making a Firm Offer)
Letter 3 Asking for pro forma invoice
Letter 4 A tabulated quotation
Letter 5 Making free offers
Useful Sentences on Making Quotations and Offers
Skill Training & Exercises
Chapter Five Making Counteroffers and Declining Orders
Sample Letters
Letter 1 Making a counteroffer
Letter 2 A reply to the counteroffer
Letter 3 Acceptance of a counter counteroffer
Letter 4 Declining the counteroffer
Letter 5 Declining orders
Letter 6 Declining a duplicate order
Useful Sentences on Making Counteroffers and Declining Orders
Skill Training & Exercises
Chapter Six Aceeptanee and Orders
Sample Letters
Letter 1 An initial order
Letter 2 Acknowledgement of an o~der
Letter 3 Placing a repeat order (A tabulated repeat order)
Letter 4 Sending a S/C with counter-signature
Letter 5 A reply from the seller
Useful Sentences on Acceptance and Orders
Skill Training & Exercises
Chapter Seven Terms of Payment
Chapter Eight Letter of Credit
Chapter Nine Packing and Shipment
Chapter Ten Insurance
Chapter Eleven Complaints and Claims
Chpater Twelve Agency
Chapter Thirteen E-Mails
Appendix 1 Contract合同
Appendix 2 SWIFT信用证
Appendix 3 Invoice and Certificate发票及单据
Appendix 4 Maritime Port海运港口
Appendix 5 Airpot(Airdrome)世界主要航空巷(站)(机场)
Appendix 6 Useful Phrases and Expressions
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