出版日期：2010年02月
ISBN：9787811346268
[十位：7811346265]
页数：277
定价：￥34.00
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《商务英语综合教程学生用书（第四册）》内容提要：
本书共分四册,每册12个单元,内容包括经济、管理、国际法和跨文化四大模块,每单元均由Text A、Text B、Text C及相关练习组成。
《商务英语综合教程学生用书（第四册）》图书目录：
Unit One Franchise Business
Text A Making Your Franchise the Next McDonald's
Text B Case Study: 25 Years of Franchising in Ireland
Text C Franchising —— A Safe Haven in Tough Times
Unit Two The Real Estate Business
Text A Finding Good Deals in Real Estate
Text B Getting Started Right in Real Estate Investing
Text C World's Priciest Cities to Own a Home
Unit Three Security in E-commerce Era
Text A OECD: Providing Consumer Protection in Electronic Commerce
Text B Case Study: MFP Security —— How the IT Guy Is Becoming the Security Guy
Text C A New Era of Attacks
Unit Four Credit Card
Text A How Credit Cards Work
Text B The New Rules of Credit Cards
Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five Creation of Corporate Culture
Text A From Factory to Family: The Creation of a Corporate Culture
Text B Case Study: IBM Finds Profit in Diversity
Text C Become a Company That Invents New Ideas
Unit Six Cultural Difference in Business
Text A Advice on Cross-cultural Business
Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
Text C The Impact of Culture on Branding
Unit Seven Mergers & Acquisitions
Text A Want to Orow? Think Merger
Text B M & A Execution —— A Case Study on Deals That Went Wrong
Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight Telecommuting
Text A Telework
Text B Case Study: Making Telecommuting Work
Text C Potential Drawbacks of Telework
Unit Nine Business and Customer-centeredness
Text A Daily Life, Not Markets: Customer-centered Design
Text B Reebok and Its Customization Strategy
Text C Secrets of Silk Production
Unit Ten Business Ethics
Text A Business Ethics
Text B Corporate Ethics: Right Makes Might
Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
Text A Competitive Advantage and Corporate Social Responsibility
Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
Text C The New Business
Unit Twelve Piracy
Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
Text C Piracy Issue at APEC