出版日期：2011年02月
ISBN：9787040357042
[十位：7040357046]
页数：258
定价：￥33.00
店铺售价：￥7.10
（为您节省：￥25.90）
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《领先商务英语阅读》内容提要：
本书是领先商务英语（专业）系列教材中商务英语阅读1-4中的一本。可作为英语专业（商务方向）和商务英语专业基础阶段阅读课/泛读课教材。本书将语言技能、商务知识、跨文化交际/沟通能力结合起来，通过3篇课文分别体现，并设相应的知识模块。
《领先商务英语阅读》图书目录：
Unit 1 Multinational Corporations
Taxt A Multinational Corporations:Myths and Facts
Taxt B The New Multinational:Lilliputian,not Leviathan
Unit 2 Contract Law
Taxt A Offer and Acceptance
Taxt B History of the International Chamber of Commerce
Unit 3 Marketing Strategy (Ⅰ)
Taxt A Marketing Plan (Ⅰ)
Taxt B Developing a Marketing Plan
Unit 4 Marketing Strategy (Ⅱ)
Taxt A Marketing Plan ( Ⅱ )
Taxt B Four Best-Practices for Renovating Your Brand- Before It's Too Late
Unit 5 Cultural Awareness in Business
Taxt A Cross-Cultural Advertising
Taxt B Across Cultures Competency in Business
Unit 6 Trade Barriers
Taxt A Tariff and Non-Tariff Barriers to Trade
Taxt B Trade Barriers Are Immoral and Destructive of Economic Well-Being
Unit 7 Emerging Markets
Taxt A China's Stimulus Package:Will It Work and What's Next?
Taxt B Cars in Emerging Markets-A Global Love Affair
Unit 8 Effective Leadership
Taxt A Leadership Lapses Fuel Wall Street's Fall
Taxt B Hiring from Outside the Company
Unit 9 Globalization vs.Localization
Taxt A Whether You Agree with Globality or Disagree,Don't Ignore It
Taxt B Overseas Fever of Tsingtao Beer
Unit 10 Financial Institutions
Taxt A Financial Institutions
Taxt B How the Financial Crisis Was Built into the System?
Unit 11 Managerial Accounting
Taxt A Managerial Accounting: An Overview
Taxt B Confusion with Managerial Accounting-Performance Management:Making It Work
Unit 12 Modern Logistics
Taxt A Coming (Back) to America
Taxt B Standard Logistics Information: the Basis for Modern Logistics
Unit 13 Culture and Negotiation
Taxt A Negotiations Across Cultural Boundaries
Taxt B Negotiating in Different Countries
Unit 14 Intercultural Alliances
Taxt A Managing Alliances Across Cultures
Taxt B Joint Venture Between Toshiba and Motorola
Unit 15 Financial Personnel
Taxt A International Financial Advisors
Taxt B Training the Face of Your Firm
Unit 16 How to Stimulate Consumer Purchases
Taxt A Emotional Connections or Functionality-What Really Drives Consumer Sales?
Taxt B Consistent Marketing Provides Big Rewards