朱曦、高伟主编的《市场营销专业英语》以培养职业能力为核心,以项目为导向,采用案例、项目、任务驱动力等模式进行编写。《市场营销专业英语》的特点是通用性强,突出培养学生的实际市场营销工作的能力。内容涉及市场营销的定义、市场环境、全球市场、战略规划、市场调研、市场细分、市场的产、销和定价、网络营销、社会媒体性营销等。全书体现了项目的完整性和系统性,实现了市场营销的操作技能与语言技能的融合。

Chapter One What Is Marketing?Chapter Two The Marketing ConceptChapter Three The Marketing EnvironmentChapter Four Global Markets and MarketingChapter Five Strategic Marketing PlanningChapter Six Information and TechnologyChapter Seven Buyer's BehaviorChapter Eight Market SegmentationChapter Nine ProductChapter Ten DistributionChapter Eleven PricingChapter Twelve PromotionChapter Thirteen Public RelatioChapter Fourteen BrandingChapter Fifteen Online MarketingChapter Sixteen Social Media MarketingChapter Seventeen Small Business MarketingChapter Eighteen Evaluation of Marketing EffectivenessKeys to the ExercisesAppendix How to Write a Marketing Plan