• 
  英汉翻译教程（修订本）
  ￥5.80

本书较为全面地透析了电子商务的商务、技术、补会领域。作为教材,其**着墨于电子商务的起源和商务模式演化、企业资源管理、客户关系管理、电子供应链管理、电子采购管理、电子预报及生产计划管理、电子支付系统、网络**问题以及电子商务市场策略等。该教材信息丰富,内容新颖,可供英语专业本科电子商务方向的学生使用,也可以作为公共外语的选读内容。

Chapter 1 Overview of Internet and E-commerce
Learning objectives
Introduction
1 What is the Internet?
2 Internet-based E-commerce
3 Potential benefits of electronic commerce for businesses
4 The Development of E-commerce and new economic paradigms
Summary
Review questions
Case study and project
Chapter 2 E-commerce Business Models and Concepts
Learning objectives
Introduction
1 E-commerce business model
2 Major business-to-consumer (B2C) business models
3 Major Business-to-Business (B2B) business models
4 Business models in emerging E-commerce areas
5 How the internet and the web change business: basic business
concepts
Summary
Review questions
Case study and project
Chapter 3 Enterprise Resource Planning
Learning objectives
Introduction
1 What is ERP?
2 How can ERP improve a company's business performance?
3 Administrative consideration of the time
4 Administrative considerations of the cost
5 Payback from ERP: when and how much
6 Configuration of ERP software
7 ERP and E-commerce
Summary
Review questions
Case study and project
Chapter 4 Customer Relationship Management
Learning objectives
Introduction
1 Definition of CRM
2 Importance of CRM
3 Goals of CRM
4 Leading industries in CRM implementations
5 Innovative ideas
6 E-CRM
7 Implementation of CRM
8 Reason for the failure of CRM
9 Customer profitability
Summary
Review questions
Case study and project
Chapter 5 E-commerce and Supply-chain Management
Learning objectives
Introduction
1 Supply-chain management
2 Why is supply-chain management so important?
3 Controlling variability across the supply-chain
4 How should a supply-chain be designed?
5 Supply-chain architecture
6 The relevance of E-commerce to the supply-chain
7 The Impact of E-commerce on the supply-chain
8 E-commerce and supply-chain integration
9 Traditional E-commerce vs. E-supply-chain
10 The importance of electronic data interchange in
E-commerce and supply-chain
11 An approach to E-technology acquisition and justification in
supply-chain management
12 E-commerce and global supply-chain management
13 The issue of trust in supply-chain management
Summary
Review questions
Case study and project
Chapter 6 E-commerce and Purchasing Management
Learning objectives
Introduction
1 What is purchasing management?
2 JIT purchasing
3 JIT supplier selection
4 JIT purchasing and performance
5 Future of purchasing management
6 Why is purchasing management so important in E-commerce?
7 E-commerce purchasing
8 A model for e-purchasing
9 E-commerce purchasing strategies
10 Improving E-commerce purchasing process
Summary
Review questions
Case study and project
Chapter 7 E-commerce and Forecasting and Scheduling
Management
Learning objectives
Introduction
1 What is forecasting and scheduling management?
2 Why is forecasting and scheduling management so important in
E-commerce?
3 Integrating forecasting into the E-commerce operations
4 Integrating scheduling into the ERP system
5 Automating to improve scheduling
Summary
Review questions
Case study and project
Chapter 8 E-commerce Payment System
Learning objectives
Introduction
1 Payment systems
2 Credit card E-commerce transactions
3 E-commerce digital payment systems in the B2C arena
4 B2B payment systems
Summary
Review questions
Case study and project
Chapter 9 Internet Security Concerns
Learning objectives
Introduction
1 The E-commerce security environment
2 Security threats in the E-commerce environment
3 Technology solutions
4 Policies, procesures, and laws
Summary
Review questions
Case study and project
Chapter 10 E-commerce Marketing Strategies
Learning objectives
Introduction
1 Consumers online: the Internet audience and consumer behavior
2 Basic marketing concepts
3 Internet marketing technologies
4 B2C and B2B E-commerce marketing and branding strategies
5 Online market research: knowing your customer
Summary
Review questions
Case study and project
Glossary
Sources of Materials and Works Cited

知名专家领衔,编写队伍精英荟萃。
具有系统性,注重教材之间的支撑和衔接。
具有完整性,覆盖大纲规定的所有课程类型。
具有新颖性,理念、素材和体例均大大突破传统教材。
具有开放性,可根据不同情况灵活选择。
突出对学生基本技能和实际应用能力的培养。
培养学生人文素质和跨文化意识,强调全面发展。
注重与《普通高中英语课程标准》的衔接。
适应大学英语教学基本要求,大学英语学生可选修。