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作/译者:朱煜明 出版社:西北工业大学出版社
新经济管理英语
出版日期:2011年02月
ISBN:9787561230138 [十位:7561230133]
页数:345      
定价:¥36.00
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《新经济管理英语》内容提要:
朱煜明主编的《高等院校十二五规划教材:新经济管理英语》是为管理专业本科及MBA硕士研究生编写的专业英语教程。全书分为9个模块(Section)18个单元(Unit),其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面,选文语言规范准确,体裁多样。每个单元由精读、泛读、专业词汇注释、练习4部分组成。《高等院校十二五规划教材:新经济管理英语》采用模块化设计,与学生所学专业内容结合紧密,针对性强,能激发学习积极性。通过《高等院校十二五规划教材:新经济管理英语》的学习,学生可以有效地掌握经济、管理方面的专业词汇,提高阅读和写作能力。
《高等院校十二五规划教材:新经济管理英语》除了用于管理和经济专业本科及MBA硕士研究生专业英语教材外,也可作为其他相关专业的专业外语教材,以及相关专业人士英语自学材料。
《新经济管理英语》图书目录:
Section 1 Management and Decision Making
Unit 1 Management
Part 1 Intensive Reading Managements New Paradigms
Notes
Part 2 Extensive Reading Gentlemen, This Is Football
Notes
Exercises
Unit 2 Decision Making
Part 1 Intensive Reading Introduction to Decision Making Methods
Notes
Part 2 Extensive Reading Elements of Decisions
Notes
Exercises

Section 2 Economics
Unit 3 The Outline of Economy
Part 1 Intensive Reading Economics.The Foundation of Business
Notes
Part 2 Extensive Reading Ten Principle of Economics
Notes
Exercises
Unit 4 The Outline of Economy
Part 1 Intensive Reading Money.Introduction
Notes
Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars
Notes
Exercises

Section 3 Organizational Behavior and Human Resource
Unit 5 Organizational Behavior
Part 1 Intensive Reading An Overview of Organizational Behavior
Notes
Part 2 Extensive Reading Global Organizational Behavior
Notes
Exercises
Unit 6 Human Resource
Part 1 Intensive Reading HR Management Contributes to Organizational
Success
Notes
Part 2 Extensive Reading An Overview of Human Resource Management
Notes
Exercises

Section 4 Marketing
Unit 7 The Concept of Marketing
Part 1 Intensive Reading What Is Marketing?
Notes
Part 2 Extensive Reading Swatehmobile:Is the Time Right forSmall Cars
Notes
Exercises
Unit 8 International Marketing
Part 1 Intensive Reading Global Marketing in the Twenty-First Century
Notes
Part 2 Extensive Reading Look Whos Stalking Wal-Mart
Notes
Exercises

Section 5 Production and Operations Management
Unit 9 Operations Management and Product Development
Part 1 Intensive Reading Introduction to Operations Management
Notes
Part 2 Extensive Reading Product Development Process
Notes
Exercises
Unit 10 Supply Chain Management and Quality Management
Part 1 Intensive Reading Supply Chain Management
Notes
Part 2 Extensive Reading Quality Management and Jurans Legacy
Notes
Exercises

Section 6 Strategic Management
Unit 11 An Overview on Strategic Management
Part 1 Intensive Reading The Strategic Management Process
Notes
Part 2 Extensive Reading Understanding Strategy
Notes
Exercises
Unit 12 Industry Analysis
Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy(Part I )
Notes
Part 2 Extensive Reading The Five Competitive Forces That Shape
Strategy (Part II )
Notes
Exercises

Section 7 Accounting and Financial Management
Unit 13 Accounting
Part 1 Intensive Reading A Review of Accounting
Notes
Part 2 Extensive Reading Management Accounting as Normal Social Science
Notes
Exercises
Unit 14 Financial Management
Part 1 Intensive Reading The Fundamental of Financial Management
Notes
Part 2 Extensive Reading Financial Performance and Goal Setting
Notes
Exercises

Section 8 Project Management
Unit 15 Project Management and Project Manager
Part 1 Intensive Reading Introduction to Project Management
Notes
Part 2 Extensive Reading How to Be a Successful Project Manager
Notes
Exercises
Unit 16 Project Planning
Part 1 Intensive Reading Planning Fundamentals
Notes
Part 2 Extensive Reading Project Management of Unexpected Events
Notes
Exercises

Section 9 Information Management
Unit 17 Framework of Information Management
Part 1 Intensive Reading Towards a Framework for Information Management
Notes
Part 2 Extensive Reading Barriers to Information Management
Notes
Exercises
Unit 18 Issues of Information Management
Part 1 Intensive Reading Information Management
Notes
Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management
Notes
Exercises