《高等院校商务英语专业核心课精品系列教材:商务英语精读(第2册)》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线,内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。本册是第二册。 商务英语精读-第二册_郑燕平,吴桦 郑燕平,吴桦_首都经济贸易大学出版社_

Unit 1 Economic Integration
Section One: Business Communications
Making an Appointment
Section Two: Text
Levels of Economic Integration
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Factors Driving Global Economic Integration
Unit 2 The Multinational Firms
Section One: Business Communications
Establishment of Business Relations
Section Two: Text
The Role of Multinational Enterprises
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Effects of MNEs on Host and Home Economies
Unit 3 Balance of Payments
Section One: Business Communications
At the Banquet
Section Two: Text
Balance of Payments Accounting
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Accounts of the Balance of Payments
Unit 4 Tariff Barriers
Section One: Business Communications
Shopping
Section Two: Text
Types of Tariff Barriers
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five= Business Reading
Forms of Trade Barriers
Unit 5 Non-Tariff Barriers
Section One: Business Communications
Sightseeing at the Great Wall
Section Two: Text
Non-Tariff Barriers
Section Three: Exercises
Section Four= Biz Fueling Station
Section Five= Business Reading
ASEAN's Efforts to Eliminate NTBs
Unit 6 GATT and WTO
Section One: Business Communications
Price Inquiry
Section Two: Text
The World Trade Organization
Section Three: Exercises
Section Four= Biz Fueling Station
Section Five= Business Reading
Controversy over the WTO
Unit 7 Basics of Management
Section One: Business Communications
Definition of Management
Section Two: Text
What is Management?
Section Three: Exercises
Section Four= Biz Fueling Station
Section Five: Business Reading
A Case of Management: Starbucks
Unit 8 Roles of Management
Section One: Business Communications
Talking About Managerial Roles
Section Two: Text
What Do Managers Do?
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
The Dell Way of Management
Unit 9 Managing in a Global Environment
Section One: Business Communications
What's Wrong with Our Company?
Section Two: Text
Managing in a Global Environment
Section Three: Exercises
Section Four: Biz Fueling Station
Section Five: Business Reading
Global Marketing into 21st Century
KEY TO EXERCISES
附录(Appendix)

《高等院校商务英语专业核心课精品系列教材:商务英语精读(第2册)》在结构、内容编排上多有创新之处。每单元都围绕一个主题,自成体系。同时,各章内容还一脉相承、融会贯通、环环相扣、逻辑严密,使全书构成一个有机的整体。在编写过程中,《高等院校商务英语专业核心课精品系列教材:商务英语精读(第2册)》把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑,为学生今后在商务领域的深入学习奠定了基础。