• 
  跨文化交际实用教程（内容一致，印次、封面或原价不同，统一售价，随机发货）
  ￥11.90
• 
  电磁场与电磁波(第三版)
  ￥9.90
• 
  物理化学实验
  ￥7.20
• 
  java项目开发全程实录(第三版)
  ￥27.90

本书是一本在美国深受欢迎的教科书,同时也是CFA考试的指定教材。本书的体系代表了财务管理学教科书的典范,全书紧紧围绕企业的目标来解释管理者可用以实现企业目标的财务管理工具和技术,对财务学基本的概念和原理作了完整和明确的阐述,所引述的理论都是国外财务理论中较成熟的观点,同时也兼顾国外财务理论的*新发展。
全书用大量生动的实例来说明复杂的专业知识,同时在每章的习题中都有一个综合案例,有助于学生结合实际掌握书本知识,又使得充满数字和公式的教科书变得引人入胜。
本书是面向本科生的财务管理教材,同时适合MBA等专业公司理财课程。

PART INTORDUTION TO FINANCIAL MANAGEMENT
Chapter 1 An overview of Financial Management
Putting Things in Perspective
Industry Practice Investing in Socially Responsible Funds
Industry Practice Are CEOs Overpaid?
Tying It all Together
PART 2 FUNDAMENTAL CONCEPTS IN FINANCIAL MANAGEMENT
Chapter 2 Risk and Rates of Return
Putting Things in Perspective
Industry Practice The Trade-Off between Risk and Return
Tying It all Together
Chapter 3 Time Value of Money
Putting Things in Perspective
Industry Practice The Power of Compound Interest
Tying It all Together
Web Appendix 6A Using Interest Factor Tables
Web Appendix 6B Continuous Compounding and Discounting
PART 3 FINANCIAL ASSETS
Chapter 4 Bonds and Their Valuation
Putting Things in Perspective
Tying It all Together
Web Appendix 7A Zero Coupon Bonds
Chapter 5 Stocks and Their Valuation
Putting Things in Perspective
Industry Practice Other Approaches to Valuing Common Stocks
Industry Practice Evaluation Stocks That Don't Pay Dividends
Tying It all Together
PART 4 INVESTING IN LONG-TERM ASSETS: CHPITAL BUDGETING
Chapter 6 Ther Cost of Capital
Chapter 7 The Basics of Capital Budgeting
Chapter 8 Cash Flow Estimation and Risk Analysis
PART 5 CAPITAL STRUCTURE AND DIVIDEND POLICY
Chapter 9 Capital Structure and leverage
Chapter 10 Distributions to Shareholders: Dividends and Share Repurchases
PART 6 WORKING CAPITAL MANAGEMENT
Chapter 11 Managing Current Assets
Chapter 12 Financing Current Assets
Appendixes

Eugene F.Brigham佛罗里达大学沃灵顿商学院荣誉退休教授。在北卡罗来纳大学获得学士学位,在加州大学伯克利分校获得硕士和博士学位。他编写了10多本财务管理的教科书,被美国1000所大学采用,并被译成7种语言在世界各地出版。