出版日期：1990年01月
ISBN：9787030236081
[十位：7030236084]
页数：191
定价：￥28.00
店铺售价：￥16.80
十成新
（为您节省：￥11.20）
店铺库存：11
本
正在处理购买信息，请稍候……
我要买：
本
* 如何购买
联系店主：
15165232901
《国际贸易英语教程新编》新旧程度及相关说明：
全部正版，拍下付款即可，缺货会通知，不议价，不包邮，无法指定快递，谢谢亲的理解和支持，祝亲购书愉快！
店主推荐图书：
-
￥118.40
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2025-01-11 20:19:27]
张**
深圳市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2025-01-09 17:43:41]
R**
常州市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-12-29 15:53:22]
张**
广州市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-12-27 20:22:51]
邱**
泰州市
-
100分
满分
确认收货后30天未评价，系统默认好评！
[2024-12-27 20:14:57]
沈*
宜昌市
《国际贸易英语教程新编》内容提要：
《国际贸易英语教程新编》以国际商务交际知识为基础，凭借大量真实、生动的素材的展示，采用课堂角色扮演和案例分析等方式，使学生在口语和书面上掌握语言技能的同时了解现代国际商务的现状和进行过程；体验商务中学习英语，提高商务交际能力的目的；掌握商务英语核心表达方式，以进行有效、得体的交流，从而培养出国际商务活动所需要的“复合型、应用型”人才。
《国际贸易英语教程新编》图书目录：
Chapter 1 Globalization and International Trade
1.1 The Trend of Globalization
1.2 Driving Forces of Globalization
1.3 The Globalization Debate
Summary
Exercises
Chapter 2 International Trade and Theory
2.1 Brief History of International Trade
2.2 Reasons of International Trade
2.3 Benefits of International Trade
2.4 Theories of International Trade
Summary
Exercises
Chapter 3 Government Policies on International Trade
3.1 Arguments for Protectionism
3.2 Instruments of Trade Policies
3.3 Arguments for Trade Policy
Summary
Exercises
Chapter 4 Culture and Communication in the Globalised World
4.1 What Is Culture?
4.2 The Determinants of Culture
4.3 Cross-cultural Communication
4.4 Business Etiquette
Summary
Exercises
Chapter 5 Legal Systems in International Trade
5.1 Different Legal Systems
5.2 Legal Concepts Relating to International Trade
5.3 Laws of Concern in International Trade
5.4 Intellectual Property Rights
5.5 Operational Concerns of Multinational Corporations
5.6 Conflict of Laws
Summary
Exercises
Chapter 6 Balance of Payments and Foreign Exchange Market
6.1 Balance of Payments (BOP)
6.2 Foreign Exchange Market (FX market)
Summary
Exercises
Chapter 7 Exporting, Importing and Countertrade.
7.1 International Trade in General
7.2 Market Research
7.3 Forms of Exporting
7.4 Methods of Payment
7.5 Countertrade
Summary
Exercises
Chapter 8 Financing in International Trade.
8.1 Import/Export Financing
8.2 Managing Foreign Exchange Risk
Summary
Exercises
Chapter 9 International Marketing
9.1 Target Market Selection
9.2 Marketing Concentration and Marketing Diversification
9.3 Globalization of Markets and Brands
9.4 Marketing Management
9.5 Product Policy
9.6 Distribution Strategy
9.7 Promotion Strategy
9.8 Pricing Strategy
Summary
Exercises
Chapter 10 World Trading System and Regional Trading Integration
10.1 World Trading System
10.2 Regional Economic Integration
10.3 Current Regional Integrations
Summary
Exercises
References