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本书根据国际商务业务的具体内容,讲解了各个环节商务英语信函的写作方法,并包括大量示范函电。
本书的特色:
一、它能理论联系实际,比如在付款条件、商品包装和信用证的应用等章节,都有简明扼要的理论分析,让读者对有关事实和做法既知其然,亦能知其所以然。
二、在商务传真与电子邮件写作方面,既详细介绍这种*现代化的电子通讯方式的应用知识,又准确地描述它们的特点和特有的写作规格,尤其是对电子邮件的文稿组织,作了深入细致的分析。
三、它还特辟了一章,对主要的外贸单证如商业单据、金融单证、官方单证以及其他有关单证如“船长收据”“不列入黑名单证明”等等,作归纳、回应式的说明,以加深读者对外贸单据、单证的理解。
以上所有这些特点使得本书除了作为教材之外,具有更强的实际应用价值和参考价值,是一本便捷的业务工具书。

PART ONE
Chapter One Introduction
Chapter Two The Layout of Business Letters
Section 1 Introduction
Section 2 Language Style
Section 3 Format of Business Letters
Section 4 Layout of the Common Blocked Lines forBusiness Letters
Section 5 Addressing Envelopes
Chapter Three Establishment of Business Relations and Credit
Status Enquiries
Section 1 Establishment of Business Relations
Section 2 Credit Status Enquiries
Section 3 Useful Expressions
Chapter Four Enquiry and Offer
Section 1 Enquiry
Section 2 Guidelines for Writing Enquiries
Section 3 Reply to Enquiries: Offer
Section 4 Important Notes on an Offer
Section 5 Guidelines for replying to enquiries
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter five Response to Offers
Section 1 Declining an Offer
Section 2 Guidelines for Declining an Offer
Section 3 Conditional Acceptance: Counter-offer
Section 4 Guidelines for Writing Counter-offer Letters
Section 5 Entire Acceptance
Section 6 Guidelines for Writing Acceptance Letters
Section 7 Specimen Letters
Section 8 Useful Expressions
Chapter Six Order Placing &Replies to Orders
Section 1 Introduction
Section 2 How to Place an Order
Section 3 Confirmation of an Order
Section 4 Useful Expressions
Chapter Seven International Business Contract
Section 1 A Brief Introduction to International BusinessContract
Section 2 The Contract Heading
Section 3 The Recitals
Section 4 The Main Body of a Contract
Section 5 The Validation of a Contract
Section 6 Specimens of Contract
Section 7 Useful Expressions
Chapter Eight Terms of Payment
Section 1 Payment Instruments
Section 2 Method of Payment
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Nine Letter of Credit
Section 1 Introduction
Section 2 Parties in a Letter of Credit
Section 3 Contents of a Letter of Credit
Section 4 Categories of Letters of Credit
Section 5 Basic Documentary Procedure of L/C
Section 6 Characteristics of Settlement by L/C
Section 7 Payment Terms in the Contract
Section 8 Specimens of L/C
Section 9 Specimen Letters Concerning L/C
Section 10 Useful Expressions
Chapter Ten Shipment and Ocean Bill of Lading (B/L)
Section 1 Ocean Transport
Section 2 Terms of Shipment in the Contract and theCovering L/C
Section 3 Types of Ocean Bills of Lading
Section 4 Contents of Ocean B/L and Its Making
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Eleven Packing
Section 1 The Importance of Packing in Foreign Trade
Section 2 Packing Terms in Foreign Trade
Section 3 Different Kinds of Transportation Packing andTheir Packaging Containers
Section 4 Packing Marks
Section 5 Packing List & Weight List
Section 6 Specimen Letters
Section 7 Useful Expressions
Chapter Twelve Insurance
Section 1 Insurance in Foreign Trade
Section 2 Marine Insurance
Section 3 Types of Coverage
Section 4 Effecting Insurance
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Thirteen Complaints, Disputes and Claims
Section 1 Definition of Complaints, Disputes and Claims
Section 2 Different Types of Complaints, Disputes and Claims
Section 3 Specimen Letters
Section 4 Useful Expressions
Chapter Fourteen Agency
Section 1 Introduction
Section 2 Relations Between Principal and Agent
Section 3 What to Be Covered in Agency Agreement
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Fifteen Quality Terms
Section 1 Introduction
Section 2 Means to Express Quality
Section 3 Terms of Quality
Section 4 Quality Guarantee
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Sixteen Quantity Terms
Section 1 The Importance of Quantity Clause
Section 2 Units of Measures and Weights
Section 3 The Calculation of the Weight of Goods
Section 4 The Application of Quantity Terms
Section 5 Specimen Letters
Section 6 Useful Expressions
Chapter Seventeen Commodity Categorization and Price Terms
Section 1 Categorization of Trading Commodities
Section 2 Survey on International Trade Practice
Section 3 Price Terms Commonly Used in International Trade
Section 4 Specimen Letters
Section 5 Useful Expressions
Chapter Eighteen Business Fax and E-mail Writing
Section 1 Introduction
Section 2 Fax
Section 3 E-mail
Section 4 Useful Expressions
Chapter Nineteen Documentation in International Trade
Section I Introduction
Section 2 Kinds of International Trading Documents
Section 3 Issues Concerning Documents
Section 4 Specimens
Section 5 Useful Expressions
PART TWO
Exercises
Key to Exercises
Reference