出版日期：2009年02月
ISBN：9787301149416
[十位：7301149417]
页数：270
定价：￥31.00
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《经济管理专业英语(第四版)》内容提要：
英语是经济管理领域里各个专业的重要工具,在网络时代里,更是如此。学习专业英语时,一定要告别公共英语学习的各种课本,专攻专业书籍。阅读专业书籍是学生到达自如英语境地之前的*后一个艰难台阶。
《经济管理专业英语(第四版)》的课文分为14个部分,每部分都配选了阅读材料,并附有学习提示(suggestions for Further Study)和思考题。
全书课文内容涉及微观经济学、宏观经济学、决策统计分析、管理信息系统、运营管理学、市场营销学、财务管理、组织行为学、财务会计、货币银行学、战略管理学、国际经济学、国际市场营销学和国际商业学。
本书的学习提示部分十分实用,考虑了专业英语的教学以及未来的应用,内容包括学习方法概说、新单词记忆、读、听、写、说、写作精要、语感、业务信函、注释格式、参考文献格式、个人简历格式、便笺格式以及翻译要则。
《经济管理专业英语(第四版)》在全书14个部分里,随课文内容和学习提示设计了思考题,目的是把经济管理专业英语的教学引向深处。各部分的思考题均分为两组,一组是针对专业学习的,让学生去寻找专业理论深处的答案;另一组是针对英语学习的,引导学生跟随
《经济管理专业英语(第四版)》图书目录：
PART ONE MICROECONOMICS
The Concept of Utility
How Markets Function
PART TWO MACROECONOMICS
Outlays and Components of Demand
Maeroeconomic Policy
PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING
Why Sample
Basic Concepts of Hypothesis Testing
PART FOUR MANAGEMENT INFORMATION SYSTEM
Hotel Computer Applications
Word Processing
PART FIVE OPERATIONS MANAGEMENT
Order Processing
Bring Design into the Business
PART SIX MARKETING
Pulling and Pushing Marketing Strategies in a Market-Oriented System
The Many Faces of Personal Selling
PART SEVEN MANAGERIAL FINANCE
Motives for Using Debt
Trade Credit
PART EIGHT ORGANIZATIONAL BEHAVIOR
What Is OBM?
Areas of Application
PART NINE FINANCIAL ACCOUNTING
Elements of the Accounting Model
Accounting Reports
PART TEN MONEY AND BANKING
Sources and Uses of Bank Funds
Instruments of the Capital Market
PART ELEVEN STRATEGIC MANAGEMENT
Company Goals:Survival, Growth, Profitability
Strategic Considerations for Multinational Firms
PART TWELVE INTERNATIONAL ECONOMICS
Free Markets and Growth
New-World Realities and Competitiveness
PART THIRTEEN INTERNATIONAL MARKETING
Advertising Abroad-Creative Challenges
Evaluating Alternatives for International Operations
PART FOURTEEN INTERNATIONAL BUSINESS
The International Rules of Commercial Policy
Foreign Direct Investment
APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT
The Objectives of Firms in Economics
The Maximizing Principle in Economics
An Introduction to the Theory of Economic Growth
Taxation in Western Economics
Application of Probability Concepts in Decision Making
The Learning Organization
The Goal of Financial Management
Global Advertising Regulations
Financial Intermediation: Assets and Liabilities Management in a Profit-Seeking Environment
Qualitative Characteristics of Accounting Information
The Rise of China's Joint Ventures in an Interdependent Global Economy
History of the International Monetary System
International Banking
Trade Policy in Developing Countries
APPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONS
APPENDIX C SAMPLES OF GOOD SENTENCES
APPENDIX D BUSINESS LETTERS
APPENDIX E SAMPLES OF FOOTNOTES
APPENDIX F SAMPLES OF BIBLIOGRAPHIES
APPENDIX G RESUMtE
APPENDIX H MEMORANDUM
APPENDIX I TRANSLATION