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本系列教材主要有以下几个特点:(1)教材种类丰富。本系列教材首批推出7本商务知识双语教材,组成“英语专业工商管理双语教学教材系列”,包括《管理》(Jeff Madura著)、《运营管理与创新》(David Needle著)、《市场营销》(Louis Boone & David Kurtz著)、《会计与财务管理》(Jeff Madura著)、《商业伦理与社会责任》(Jaff Madura著)以及《创办新企业》(Jaff Madura著),国内同类题材教材较少。(2)版本较新。本系列教材选摘自国外*新
教材,内容了相应学科的*新理念和*新的真实案例。(3)内容规范、简洁,语言难易得当,适合双语教学。本系列教材简要地概述了各职能领域*重的要基本概念、基本原理和主要理论,在每本书后加入了这门学科的相关重要术语,并对术语的词头进行了中文释义。

Part 1 Managing Effectively
1 Levels of Management
Decision Making:Interaction among Management Layers
2 Functions of Managers
Planning
Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan
Organizing
Leading
Global Business:Conflicts with the Goal of a Multinational Corporation
Controlling
Global Business:Leadership Styles for Global Business
Integration of Management Functions
Use of Technology and Software to Improve Management Functions
Software to Improve Management Functions
Decision Making:Using Managerial Functions to Make Decisions
3 Managerial Skills
Conceptual Skills
Interpersonal Skills
Technical Skills
Deccision-Making Skills
Summary of Management Skills
Decision Making:Determining the Required Management Skills
4 How Managers Manage Time
Set Proper Priorities
Schedule Long Time Intervals for Large Tasks
Minimize Interruptions
Small Business Survey:How Managers Run Meetings Efficiently
Set Short-Term Goals
Delegate Some Tasks to Employees
Decision Making:How to Manage Time to Complete a Project
College Health Club:Planning at CHC
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
College Health club:Managing at CHC
Investing in a Business
Case:Applying Management Skills
Video Case:Managing at Caribou Coffee
Internet Applications
Dell's Secret to Success
In-Text Study Guide
Part 2 Organizational Structure
5 Purpose and Types of Organizational Structure
6 Accountability in an Organizational Structure
7 Distributing Authority among the Job Positions
8 Structures That Allow More Employee Input
9 Methods of Departmentalizing Tasks
Part 3 Improving Productivity and QUALITY
10 Resources Used for the Production Process
11 Selecting a Site
12 Selecting the Design and Layout
13 Production Control
14 Methods to Improve Production Efficiency
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
It's Your Decision:ProductionDecisions at CHC
Investing in a Business
Case:Selecting the Best Plant Site
Video Case:Quality Control at Canondale
Internet Applications
Dell's Secret to Success
In-Text Study Guide
Answers to In-Text Study Guide
Glossary