出版日期:2012年02月
ISBN:9787502456351
[十位:750245635X]
页数:216
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《国际商务谈判》内容提要:
《普通高等教育十二五规划教材:国际商务谈判》从理论和实践相结合的角度,科学地把商务知识、谈判知识、现代沟通的内容及形式与英语语言综合技能融为一体,通过系统的商务英语谈判的学习,掌握国际商务谈判的基本理论知识,借助于灵活多变的谈判技巧,熟悉各种谈判策略、礼仪及活动,了解不同国际商务活动的人文背景、国际商务谈判规范、具体操作程序以及谈判风险与规避,从而提高国际商务谈判中分析问题和处理问题的能力;特别注意把握好国际商务谈判活动主题的涵盖面、国际商务知识的系统性与完整性,以及语言技能与商务知识的平衡,从而提高学习者用英语分析和处理谈判业务的能力。
《国际商务谈判》图书目录:
Chapter Ⅰ An Overview of International Business Negotiations
Section Ⅰ Concept and Characteristics of International Business Negotiations
Section Ⅱ Principles of Business Negotiations
Section Ⅲ The Types of International Business Negotiations
Section Ⅳ Forms & Approaches of Business Communication
Chapter Ⅱ The Theories of International Business Negotiations
Section I The Economic Theory
Section II The Basic Psychological Theories of Business Negotiations
Section Ⅲ Integrative Approach and Win-win Principle
Section Ⅳ Game Theory and the Principle of Good Faith
Section Ⅴ Other Theories
Chapter Ⅲ Personnel Quality, Psychology and the
Negotiation Team Composition
Section Ⅰ Psychology in International Business Negotiations
Section Ⅱ Individual's Psychological Activities During the International Business Negotiations
Section Ⅲ The Negotiators' Qualities
Section Ⅳ The Negotiation Team Composition
Chapter Ⅳ Culture Differences in International
Business Negotiations
Section Ⅰ Cultural Factors Influencing on Negotiation Styles
Section Ⅱ Cultural Differences in International Business Negotiations
Section Ⅲ The Business Negotiation Customs and Styles in the Prime Regions
Chapter Ⅴ Preparations for Business Negotiations
Section Ⅰ The Preparations of Business Negotiations
Section Ⅱ The Information Preparation for Business Negotiations
Section Ⅲ Business Negotiation Plans
Section Ⅳ Simulated Negotiations
Chapter Ⅵ Business Negotiation Strategies
Section Ⅰ Strategies of Starting Stage
Section Ⅱ Strategies of Offer
Section Ⅲ Strategy of Consultation Stage
Section Ⅳ Strategies on the Stage of Striking a Bargaining
Chapter Ⅶ Communication Skills in Business Negotiations
Section Ⅰ Verbal Language in Business Negotiations
Section Ⅱ The Non-verbal Language in Business Negotiations
Section Ⅲ Words Expressions in Business Negotiations
Chapter Ⅷ Different Forms of Tactics in International
Business Negotiations
Section Ⅰ Negotiation Skills for the Superior
Section Ⅱ Negotiation Skills for the Inferior
Section Ⅲ Negotiation Skills for the Balance
Chapter Ⅸ Risk Prevention in International Business Negotiations
Section Ⅰ Analysis for the Risks in International Business Negotiations
Section Ⅱ How to Forecast & Control Risks in International Business Negotiations
Section Ⅲ Methods to Avert Risks
Chapter Ⅹ Etiquette for International Business Negotiations
Section Ⅰ Summary for Etiquette in International Business Negotiations
Section Ⅱ Basic Business Etiquette
Section Ⅲ Etiquette for International Business Negotiations
Bibliography
《国际商务谈判》作者介绍:
《国际商务谈判》旨在传授国际商务谈判的基础知识,介绍谈判人员在谈判中制胜的策略和技巧,强调案例分析,实用性强。书中不仅阐述了在国际商务实践中如何通过商务谈判的实践掌握技能,还非常注重启发及强化跨文化商务交际的意识和知识。本书内容简明、系统,具有较高的可读性和启发性。
《国际商务谈判》为高等院校经管类、商务英语专业和英语专业商务方向的教材,也可供相关专业从业人员参考。本书由黄伟、钱莉主编。