这是一本不谈任何理论而集中从微观层面关注和介绍沟通技能与技巧训练的实用书。旨在帮助从事商务活动的人士,提高在写作中用英语有效沟通的技能。
《商务写作技巧》分为四大部分,分别从写作前的准备、写作主体的构成要素、写作中的常见问题、写作范文的实例等方面对所需技巧进行了概括总结。并真正地做到图文并茂、深入浅出、即学即用!这**是一本可以使读者花费*少的时间与精力却能获得出乎意料收获的好书。
《商务写作技巧》的主要读者对象是初入职场、急需用英语提高商务写作技能的人士,对于学习外贸、商务英语等相关专业的学生亦是十分适用的。

Preparing to write
1 Introduction 3
2 Who is the reader? 4
3 Why di I need to write? 7
4 What shall I write? 9
5 How shall I write? 11
6 Writing process 14

Functions
7 Introduction 19
8 MAking reference 22
9 Polite phrases 24
10 Starting understanding 26
11 Generalising 28
12 Explaining 29
13 Giving opinions and recommendations 31
14 Expressing obligation/necessity 35
15 Expressing degrees of certainty 37
16 Focusing attention 41
17 Contrasting 42
18 Emphasising 44
19 Expressing alternatives 46
20 Giving examples 48
21 Offering further assistance 50
22 Sequencing and listing 52
23 Stating results and consequences 55
24 Stating purpose 57
25 Stating method 58
26 Stating conditions 60
27 Statibg conclusions 64
28 Summarising 66

Cohesion
29 What is cohesion? 71
30 Connectors:Introduction 74
31 Connectors:Adding relevant points 75
32 Connectors:Comparisons/contrasts 77
33 Connectors:In conditional sentences 81
34 Connectors:Giving reasons 82
35 Connectors:Highlighting 84
36 Reference words: Introduction 86
37 Reference words: It/They/Then 87
38 Reference words: This/That/these/those 89
39 Reference words: The former/the latter 91
40 Reference words: Who/which/that 93
41 Reference words: One/ones 95
42 Reference words: Such 97
43 Referring to other parts of the text 98
44 Referring to earlier parts of the text 99
45 Referring forwards 101
46 Referring to visuals 103

Clarity,Style and Tone
47 Introduction 107
48 Clarity 108
49 Style 111
50 Tone 116

Strncture
51 Introduction 123
52 Sequencing ideas 124
53 Paragraphs 125
54 Paragraph linking 128
55 Headings and sub-headings 130
56 Layout of bussiness letters 133
57 Layout of reports 139
58 Layout of memos 150
59 Fax and Electronic mail 154

Punctuation
60 Introduction 159
61 Commas 160
62 Colons 165
63 Semi-colons 167
64 Apostrophes 169
65 Capital letters 173

British and American Spellings
66 Some common differences 179

Common Problems
67 Introduction 183
68 Grammar 184
68 Vocabulary 188

Sample Bussiness Letters
70 Sample letters 201
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