《国际商务英语》是适用于普通高高院校国际贸易,工商管理,电子商务。财政金融,外贸英语,涉外文秘等专业的商务英语阅读教材。通过学习有关商务活动的语言材料,学生可以熟悉并掌握当代商务理念和国际商务惯例,了解英语**的社会和商业文化。具体教学要求为:能读懂中等难度的商务英语文章,理解准确率在75%以上;能够翻译一般性商务材料,词汇要求为认知词汇达到7000至8000个单词,其中熟练掌握约5000个单词。

Unit 1 What is International Business?
Text: The Nature of International Business
Unit 2 Exporting and Importing Procedures
Text: Exporting and Importing Procedures
Unit 3 Documents
Text: International Trade Documentation
Unit 4 Business Organization and WTO
Text: World Trade Organization
Unit 5 Regulations and Trade Barrier
Text: Nontariff Barriers to Trade
Unit 6 E-commerce
Text: E-commerce
Unit 7 Joint Ventures
Text: Joint Ventures
Unit 8 Intellectual Property
Text: Intellectual Property
Unit 9 Marketing and Sales
Text: Marketing Is All Around Us
Unit 10 Accounting
Text: Accounting --The Language of Business
Unit 11 Human Resources Management
Text: Human Resource Management
Unit 12 Intemational Convention
Text: UN Convention on Contracts for the International Sale of Goods
Unit 13 Public Relations and Advertisement
Text: Public Relations
Unit 14 Culture and Communication
Text: Recognize Cultural Differences
Unit 15 Globalization
Text: Is Globalization Slowing Down?
Unit 16 International Taxation
Text: International Taxation
Keys to Exercises
“商务英语阅读”课程教学大纲
参考文献

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