出版日期:2007年04月
ISBN:9787301120378
[十位:7301120370]
页数:379
定价:¥46.00
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《21世纪实用国际商务英语口语》内容提要:
本书具有鲜明的时代特色,力求应用现代流行、生动地道的国际商务英语口语的表达方式,摒弃过时的商务知识和行话,便于开展互动式商务英语口语训练。融合于各章节中所提出的国际商务观念和技巧紧跟时代脉搏,具有强烈的时代感,涉及的内容贴近现代国际商务实际,满足21世纪国际商务的交际要求。
突出实用性和实战技能,以国际商务交际活动为**,展示如何处理实际交易环节中出现的各类问题,内容涉及国际贸易的各个实战环节和相关商务活动二大主线。精心设计与国际商务有关的话题,通过本书的情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练,让学生在不同的商务语境中提高实际交际能力。
注重对学生口语交际能力的培养,学习商务英语口语语言技巧,融合商务知识、商务礼仪、流行口语为一体,坚持实用性、典型性和趣味性,让学生接触到生动真实的商务英语口语信息,把商务技巧和功能意念表达融入教材,使之更具有实用性和交际功能。培养能熟练运用英语从事商务活动的高素质的复合型人才。
《21世纪实用国际商务英语口语》顺应时代发展的需要,适合本科院校和高职高专的经贸和商务英语专业学生使用,本教材配有光盘,由外国专家朗读
《21世纪实用国际商务英语口语》图书目录:
Chapter 1 Welcoming Clients
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 2 Seeking Business Opportunity
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 3 Making Inquiries
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 4 Business Appointment and Arrangement
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 5 Offer and Counter Offer
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 6 At the Commodity Fair
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 7 Business Visit
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 8 Innovative and Power Brand Strategy
Part A Situational Dialogue
Sample Conversation 1
Sample Conversation 2
Sample Conversation 3
Part B Practical Key Sentences
Part C Skills of Communication
Part D Practice
Chapter 9 Packing and Quality Inspection
Chapter 10 Acceptance and Orders
Chapter 11 Business Telephone Call
Chapter 12 Terms of Payment
Chapter 13 Business Negotiation
Chapter 14 Sign a Contract
Chapter 15 Cargo Delivery
Chapter 16 Business Conference
Chapter 17 Sales Promotion
Chapter 18 Interview
Chapter 19 Complaints
Chapter 20 Banquet and Parting
Appendix 1 Translation to the Conversation (对话参考译文)
Appendix 2 Suggested Key to Practice (实践操练参考答案)